* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting. [00:00:03] OKAY, [I. Call to order] THEN WE WILL CALL THE MEETING TO ORDER AT 10 0 2 AND WE WILL DO ROLL CALL, STARTING ON THAT END. HI, I'M BRIAN BOLTON WITH THE LEAGUE CITY CHAMBER OF COMMERCE. I'M JESSE GUTIERREZ, UH, TEXAS BAY CREDIT UNION, MICHAEL HENDERSHOT GENSLER. JOSE MIRANDA, SOUTH SHORE HARBOR RESORT, JODY CALUSA, MILLIONAIRE HOUSTON, JUDITH BARON, RETIRED CORPORATE MARKETING. JULIANA AGUILAR, UH, CPB, AMBER MURPHY, BUTLER'S COURTYARD, JACOB PRATT CAFE. SARAH OSBORN, CITY OF LEAGUE CITY. PAUL ROBINSON PRESENTING FOR TEXAS OUTLAW CHALLENGE. STEPHANIE POLK, LEAGUE CITY CONVENTION AND VISITOR BUREAU. LETITIA FIER, UH, LEAGUE CITY LEGAL. SEAN SAUNDERS, LEAGUE CITY COUNSEL. AND YES, I HAD TO DO THAT 'CAUSE THEY GIMME A HARD TIME ALL THE TIME. 'CAUSE I FORGET TO TURN MY MIC ON. . YOU'RE FINE. . OKAY. UM, AND ANY CITIZENS THAT WOULD LIKE TO ADDRESS THE BOARD? NO. OKAY. MOVING [IV. Approval of Minutes –August 2025] ON TO THE APPROVAL OF THE AUGUST 20, 25 MINUTES. I MOVE TO APPROVE. I SECOND. ALL IN FAVOR? AYE. AYE. AYE. ANY OPPOSED? OKAY, APPROVED. [V. Texas Outlaw Challenge Post Event Presentation – Paul Robinson] NOW WE WILL HAVE A POST EVENT PRESENTATION FROM PAUL WITH THE TEXAS OUTLAW CHALLENGE. MAKE SURE THAT MIC IS ON GREEN FOR GO. WELL. GOOD MORNING, PAUL ROBINSON WITH THE, UH, OUTLAW CHALLENGE EVENT. UM, THIS IS OUR 18TH YEAR OF HAVING THE, UH, EVENT IN IN THE AREA. HOW MANY OF YOU KNOW WHAT I'M TALKING ABOUT WHEN YOU SEE THAT TEXAS OUTLAW CHALLENGE TITLE? WELL, GOOD. GOOD. UH, IT'S HARD TO, IT'S HARD NOT TO KNOW THESE DAYS, UM, BECAUSE THE EVENT HAS BECOME SO, UH, NATIONAL. UH, WE HAVE GREAT PARTICIPATION COAST TO COAST, ALSO FROM, UH, CANADA. UM, WE HAD SOME EUROPEAN SUPPORT, UH, THIS YEAR. UH, VOTERS COME IN FOR THIS EVENT, UH, AND THE PUBLIC, IT SEEMS, HAS REALLY CAUGHT ON. UH, FRIDAY MORNING, WE HAVE PERMISSION FROM SEVEN CITIES THAT HAVE JURISDICTION ON THE LAKE TO HAVE A NO WAKE ZONE DECLARED FOR THE FRIDAY ACTIVITIES, WHICH ARE OUR SPEED RUNS, THREE QUARTERS OF MILE, UM, SAFETY CREWS, UH, ALL KIND OF SUPPORT OUT THERE. BUT THIS YEAR WE HAD OVER 250 PRIVATE PUBLIC BOATS ANCHORED IN THE SPECTATOR AREA, WATCHING THE BOATS AS THEY FLY BY. UM, OUR RECORD THIS YEAR WAS, I THINK, 184 MILES AN HOUR AND THREE QUARTERS OF A MILE. UH, WE START AT THE, AT THE, UM, KEMA END, IF YOU WILL. AND THEN WE COME THROUGH THE LAKE IN, IN THAT FASHION. AND THEN THROUGHOUT THE REST OF THE WEEKEND, IT'S A FOUR DAY, UH, EVENT. FIVE DAY, IF YOU COUNT THE, THE WEDNESDAY COMING INTO TOWN ACTIVITIES THAT WE HAVE. AND, UH, WE PUT A LOT OF ACTIVITY FOR PEOPLE TO DO. UM, WE KEEP THEM IN, IN THE AREA FOR THAT FOUR TO FIVE DAYS, WHICH IS IMPORTANT. WE RUN THEIR BOATS HARD, SO THEY FILL UP AND THEY FILL UP AND THEY FILL UP. SO OUR, OUR POINT IS TO HAVE A GREAT EVENT, SUPPORT OUR 10 LOCAL CHARITIES, BUT OF COURSE, GIVE EVERY, UH, BUSINESS AMENITY AROUND THE LAKE THEIR BEST WEEKEND OF THE YEAR, WHICH WE HAVE A VERY GOOD RECORD OF, OF ACCOMPLISHING. SO, SOME OF THE NUMBERS THAT YOU SEE IN YOUR, IN YOUR PACKET ARE JUST, AGAIN, JUST A SUMMARY OF, OF, UH, SOME OF THE DETAILS WE HAVE. UH, OUR JOB WITH HOTEL TAX, OBVIOUSLY, IS TO PUT PEOPLE IN HOTELS. UM, WE HAVE VARIOUS METHODS THAT WE TRY AND COLLECT THIS INFORMATION. UH, OVER THE PAST 18 YEARS. WHAT I'VE DONE IS, UH, SOMETIMES I HAVE REGISTRATION PEOPLE THAT ADD THEIR, THEIR NOTES WHEN I ASK WHERE THEY STAYED. UH, WHAT I LIKE TO DO IS TAKE AN AVERAGE A 10% OF THE BOATS, UH, AND, AND, AND VERIFY GUARANTEE THAT AT LEAST THAT MINIMUM STAYED IN THE HOTELS IN THE, IN THOSE CITIES. SO, A HUNDRED BOATS, 10%. WE HAVE THREE COUPLES ON EACH BOAT. WE HAVE MAYBE SOME SINGLES. SO EACH BOAT HAS THREE TO FOUR ROOMS TIMES THE FOUR OR FIVE NIGHTS THAT THEY STAY HERE. THE NUMBERS GET UP QUITE HIGH, UH, OVER 18 YEARS. WE'VE PUT OVER 2000 ROOM NIGHTS INTO SOUTH SHORE, UH, JUST USING THAT 10% NUMBER. AND MANY YEARS IT WAS MORE THAN THAT. BUT THIS YEAR I WOULD SAY THE 10% OF THE, OF THE A HUNDRED BOATS, UH, COULD CERTAINLY HAVE BEEN. AND SOME OF THEM, UM, WERE ELSEWHERE, BUT THEY DIDN'T STAY AT MY HOUSE. THEY STAYED IN THE HOTELS IN, IN THE AREA. SO WE'RE PROUD OF THAT NUMBER IN THE HOTEL TAX, UH, SITUATION. THE OTHER PART OF HOT TAX IS [00:05:01] TO ADVERTISE THE LOCAL AMENITIES AND THE COMMUNITY AND THE TOURISM. WE ARE REALLY PROUD OF WHAT WE DO THERE. OUR NUMBERS ARE HUGE BASED ON SOCIAL MEDIA NUMBERS. UM, MARKETING MAGAZINE, TELEVISION, OTHER MARINE SHOWS THAT WE ADVERTISE AT. IF YOU LOOK AT THE DATA IN THE BACK OF THE PACKAGE, AND THANKS FOR PUTTING THIS, THESE COPIES TOGETHER, THIS IS NICE. UH, THE CIRCULATION, THE VIEWS, THE HITS, THE VIEW TIME, THE SHARES, YOU KNOW THAT SOCIAL MEDIA LANGUAGE LIKELY BETTER THAN I DO, BUT THE NUMBERS ARE, ARE MASSIVE ON HITS THAT WE HAVE ON OUR WEBSITE THAT OF COURSE, UH, LAKE CITY HAS THEIR LOGO IN PART AND LINKS TO, TO YOUR ACTIVITIES AND, UH, YOUR SCHEDULES AND WHAT THE CITY IS ALL ABOUT. SO YOU CAN LOOK AT THE NUMBERS VERY QUICKLY. THIS YEAR WAS OVER 7 MILLION SOCIAL MEDIA CONTACTS TO OUR WEBSITE THROUGH REELS THAT PEOPLE DO THAT LINK BACK TO THE WEBSITE. TREMENDOUS AMOUNT OF, YOU KNOW, PUBLIC CAMERA, YOU KNOW, SHOTS OF THE EVENT AND THE BOATS GOING BY AND, AND THE OTHER ACTIVITIES. SO REMEMBERING HOT TAXI HOTEL ROOMS, BUT IT'S ALSO ADVERTISING. AND, AND WE LIKE TO THINK WE DO A TREMENDOUS JOB, UH, OF THE NUMBERS YOU SEE HERE. UH, FACE-TO-FACE PROMOTIONS, UM, FACEBOOK PAGES, NEWSPAPER MAGAZINE ARTICLES. WE, I LIKE, I'M KIND OF OLD SCHOOL. I LIKE TO MAIL THINGS. SO I HAVE A NICE MAILER CARD, 5,000 PEOPLE ON OUR MAILING LIST. AND IT GROWS EVERY YEAR, OF COURSE, UH, WITH THE CITY LOGOS AND, AND SOME OF OUR OTHER ADVERTISERS THAT WE DO. UH, SO I THINK THAT'S AN IMPORTANT PART OF, OF WHAT WE PROVIDE IN THE OUTLAW CHALLENGE. AS I SAID, WE HAVE 10 LOCAL CHARITIES. UH, THIS YEAR RECIPIENTS WERE, UM, HOME HELPING OUR MILITARY AND ENDURE GREAT GROUP THAT DOES THE PACKAGES THAT GO OVERSEAS TO OUR, OUR MILITARY MEN AND WOMEN. UH, WE DID GALVESTON COUNTY FAMILIES AND EXPERIENCING DOWN SYNDROME. I THINK THAT'S THE WHOLE NAME. UH, GREAT GROUP. UM, I HAVE A NEIGHBOR, UH, EXPERIENCING THAT AND, UH, LOVE WHAT THEY DO, UH, ALL THE TIME YEAR ROUND. WE'D LIKE TO SUPPORT THAT. AND, UH, WE ALSO HAVE, UM, SHRINERS HOSPITAL. WE HAVE SOME MILITARY, AGAIN, AS I MENTIONED, AND WE HAVE, UH, CLEAR CREEK CONSERVATION ENVIRONMENTAL FOUNDATION FOR OUR LOCAL WATERWAYS, THOSE TYPES OF THINGS. UM, TWO YEARS AGO WE HAD A, A VOLUNTEER THAT WAS, WE HAVE 75 VOLUNTEERS, AN AMAZING CREW THAT, YOU KNOW, YOU, YOU HAVE TO HAVE THEM. THEY'RE GODSEND. I DON'T KNOW WHY THEY KEEP COMING BACK TO DO THE TASKS THAT I GIVE THEM. BUT, UH, GREAT GROUP. ONE OF MY KEY PEOPLE, UM, UH, HAD AN ACCIDENT PASSED AWAY AND LEFT A, A GRANDDAUGHTER, UH, FOUR YEARS OLD, UH, SINGLE PARENT SITUATION. UM, THE ORGANIZATION KICKED IN WITH OUR GUESTS. THIS WAS GUESTS THAT TOOK ON THIS. AND, UH, WE STARTED AND COMPLETED A, UM, A $50,000 EDUCATION FUND FOR, FOR THE, FOR THE YOUNG LADY THAT WILL MATURE MERRI LYNCH WHEN SHE'S 18 YEARS OLD. AND THAT'S JUST SOMETHING ON THE SIDE. I DON'T PUBLICIZE THAT. BUT FOR THIS GROUP, I THINK IT'S IMPORTANT TO KNOW THAT THERE'S MORE TO THIS EVENT, UH, THAT TAKES IT TO THE HEART. UM, SOME OF THE OTHER NUMBERS THAT ARE WORTH, UH, KNOWING, UH, YOU CAN'T HAVE AN EVENT WITHOUT RUDY'S BARBECUE. SO , I THINK OVER THE LAST TWO OR THREE YEARS, WE'VE, THAT'S $18,000. I THINK IT'S SIX OR SEVEN A YEAR TO THAT GROUP. THEY DO A FANTASTIC JOB. UM, WE ALSO USE KILGORE'S, UH, HARDWARE. WE BROUGHT OUR GIVEAWAY CAPTAIN'S BAG, NICE BIG CRAFTSMAN TOOL BAGS. UH, THE LADIES GOT TOTE BAGS LAST YEAR. SO THE GUY'S GOT THE CRAFTSMAN BAGS THIS YEAR. UM, THE WATCH, DUDE, UH, WE DID A DRAWING AGAIN FOR THE CHARITY. UM, BOUGHT A ROLEX WATCH FROM, UH, RICHARD OVER THERE. AND, UH, $10,000 WAS RAISED PLUS. AND THAT, UH, THE PLUS WENT TO WENT TO CHARITY. SO AGAIN, USING LEAGUE CITY AS WE, WE LOVE TO DO, UH, USING THE LAKE AND, AND THE LOCAL AMENITIES. UM, I WILL SAY THAT, UM, OUR, OUR, UM, FINALE AWARDS CASINO NIGHT BANQUET THAT WE HAVE THE LAST TWO YEARS HAS BEEN IN HILTON, AND I UNDERSTAND THIS YEAR IT'S TRANSITIONING, UH, MARGARITAVILLE IS THAT M WORD I THINK WE CAN USE NOW. UM, SO I THINK IT'S IN CONSTRUCTION. SO I'M LOOKING FOR A SITE TO, UM, HAVE MY FINAL, UH, SO I THINK MAYBE SOUTH SHORE HAS THE AMENITIES FOR THAT. UM, I WILL SAY THAT, UH, THAT THE NASA BAY DID, UH, SUPPORT IN HOT TAX 15 K FOR US TO HAVE THAT EVENT THERE. SO MAYBE WE CAN DISCUSS THAT OR HAVE THAT IN A FORMAT THAT WOULD BRING IT TO THIS SIDE OF THE LAKE, UH, FOR A NUMBER OF YEARS AS WELL. SO, WANTED TO THROW THAT OUT THERE. UM, BUT AGAIN, THE NUMBERS, [00:10:01] UH, PACKET THAT, THAT HAS TOGETHER HAS OUR COSTS. IT'S AN EXPENSIVE EVENT. UM, IT'S ABOUT, UM, $750,000, UM, OF VALUE TO LOCAL REVENUE STREAMS. THAT'S AGAIN, RESTAURANTS, GROCERIES, FUEL, UH, HOTELS, UH, SECURITY, SANITATION, YOU KNOW, IT'S THREE QUARTERS OF A MILLION DOLLARS OF REVENUE TO, TO THE AREA FOR THAT. AND THE EVENT ITSELF, UH, HAS BEEN 240 TO $270,000 TO PRODUCE SINCE COVID, I GUESS YOU COULD SAY. UM, PREVIOUS TO THAT, UM, WE HAD BIGGER NUMBERS, UH, AND WE'RE, WE'RE CLIMBING BACK UP ON, ON THE, UH, PARTICIPATION AGAIN, ABOUT A THOUSAND ENTRIES THIS YEAR, UH, IN PEOPLE, REGISTERED GUESTS. AND, UH, OF 1500 TO 2000 SPECTATORS THAT FOLLOW US AROUND. WE HAVE AN OPEN, OPEN SCHEDULE FOR PUBLIC ACTIVITY AS WELL AS PRIVATE EVENTS FOR JUST THE, THE REGISTERED GUESTS. SO THIS IS THE BIG BOOK THAT HAS ALL THE, ALL THE MEDIA THINGS IN IT THAT WE'VE DONE. BUT THIS IS A NICE SUMMARY THAT WAS PUT TOGETHER. AND I THINK IF YOU HAVE SOME QUESTIONS, IT MIGHT BE TIME FOR ME TO QUIET AND ASK FOR QUESTIONS. ANYONE, 19TH IS NEXT YEAR, AND THEN THE REUNION ON THE 20TH LOOKOUT. IT'S GONNA BE HUGE. UH, THE SHOOTOUT IS GONNA EXPAND INTO ADDITIONAL HOURS BECAUSE THE BOATS NOW IN THE INDUSTRY ARE BEING PURPOSE BUILT FOR THE THREE EVENTS. FIRST EVENT OF THE SHOOTOUT, UH, IS IN LAKE HAVASU IN APRIL. THEN IT'S THE TEXAS OUTLAW CHALLENGE IN JUNE. AND THEN THE TRIPLE CROWN ENDS, UH, LAKE HA, UM, LAKE OF THE OZARKS. UH, AND THEY JUST HAD IT IN SEPTEMBER. AND, UH, THE RECORD THAT THEY SAT THERE WAS 242 MILES AN HOUR IN A TWIN TURBINE BOAT FLYING DOWN THROUGH THE WATER. SO IT'S A, IT'S A NATIONAL THING. WE'RE, WE'RE ONE OF THE THREE DIAMONDS IN, IN THE MIX. UH, PEOPLE LOVE TO COME HERE. WE'D LIKE TO GET SUPPORT FROM THE COMMUNITY AND GIVE IT BACK. SO THAT'S, THAT'S MY, UH, MY ROLE. I HOPE WE CAN DO IT AGAIN WITH YOU NEXT YEAR. THANK YOU. QUESTIONS, ANYONE? OKAY. THANK YOU SO MUCH, PAUL. UH, I'LL GIVE UP MY CHAIR IN CASE YOU HAVE ANOTHER . OKAY, . THANK YOU. THANK YOU VERY MUCH, SARAH. YEAH. [VI. Communications Update] SO, UM, I HANDED OUT JUST A LITTLE PACKET, UM, TO UPDATE YOU ON A COUPLE OF THINGS. SO IF YOU'VE DRIVEN BY LEAGUE PARK, UH, RIGHT THERE ON THE CORNER OF PARK AVENUE, YOU MAY BE FAMILIAR WITH THE MASONIC LODGE. UM, THAT'S TO TAKING ON A TOTALLY DIFFERENT LOOK. UM, SO ADAM SOCI, WHO PAINTED THE LARGE MURAL THAT'S ON THE I 45 PETER ROAD IN MAIN STREET, UH, WAS HIRED TO PAINT THIS LATEST MURAL ON THE SIDE OF THE MASONIC LODGE BUILDING. I'VE BEEN WORKING WITH THE LODGE FOR ABOUT TWO YEARS, UH, TO COME TO AN AGREEMENT WHERE WE WOULD PAINT THE BUILDING, UM, FOR LACK OF A BETTER WORD, IT'S KIND OF BEEN AN EYESORE, TO THE HISTORIC DISTRICT. UM, YOU HAVE THIS BEAUTIFUL PARK AND THEN YOU KIND OF HAVE THIS BUILDING RIGHT THERE. SO WE THOUGHT, WHAT A GREAT WAY IS TO PAINT A MURAL ON IT, HAVE IT KIND OF BLEND INTO LAKE PARK. SO THERE'S TWO PAGES JUST TO KIND OF SHOW YOU, UM, THE SONGBIRDS, THE OAK TREES THAT ARE KIND OF BLENDING IN. AND THEN YOU'LL NOTICE THE HONEYBEES, UM, AND THE BEEHIVE. THAT ACTUALLY IS AN IMPORTANT SYMBOL IN FREEMASONRY. SO, UH, WE WANTED TO KIND OF INCORPORATE THE MASONS SOMEHOW IN THIS MURAL. UM, AND THEN ALSO LEAGUE CITY IS A B CITY BECAUSE OF ALL OF OUR POLLINATOR EFFORTS THAT WE DO AT LEAGUE PARK. SO IT DOES HAVE SOME SYMBOLIC MEANING, UM, FOR NOT ONLY THE MASONS, BUT ALSO FOR LEAGUE PARK. AND SO HOT FUNDS WAS, WERE USED TO PAINT, UH, THIS BUILDING BECAUSE IT IS PART OF THE ART INITIATIVE AND IT IS PART OF KIND OF MARKETING THE CITY. PEOPLE CAN TAKE PICTURES IN FRONT OF IT. IT'S USED TO PROMOTE THE CITY. UM, SO JUST SO YOU KNOW, HOT FUNDS WERE USED FOR THAT. WE'VE ALSO GOT SOME FINISHED, UH, TRAFFIC BOX MURALS, UH, THAT IN HOT FUNDS WERE USED IN COMBINATION WITH TRAFFIC FUNDS AS WELL. WE KIND OF SPLIT THOSE EVERY YEAR. SO WE HAVE ONE AT FM 6 46 AND WALKER STREET TURNED OUT REALLY CUTE. IT'S MY NEW FAVORITE ONE. IT'S MY NEW FAVORITE ONE TOO. UM, AND THEN WE HAVE ANOTHER ONE AT KESSLER'S CROSSING AND WALKER STREET. ALSO KIND OF PLAYING HOMAGE TO OUR POLLINATORS, UH, THE BUTTERFLIES. UM, AND THEN ALSO THE WE AT THE CHESTER A DAVIS, UH, SPORTSPLEX. WE HAVE, AND IT'S EVEN UP ON THE SHEET ON THE POWERPOINT HERE. WE HAVE THE NEW WATER TANK MURAL NOW PARK DEDICATION FEES. WE'RE USED TO PAY FOR THIS. OUR ART INITIATIVE IS FUNDED BY TWO BUCKETS OF MONEY, THE HOT FUNDS AND BY PARK DEDICATION FEES. AND ANY PARK DEDICATION FEE DOLLARS THAT WE USE FOR ART HAVE [00:15:01] TO BE AT A PARK. SO IF YOU HAVEN'T SEEN IT DRIVE BY, CHECK IT OUT. IT TURNED OUT REALLY, REALLY GOOD. IT HAS OBVIOUSLY IMAGES OF THE SPORTS THAT ARE PLAYED AT THE PARK, BUT THEN ALSO FLOWERS AND NATURE, YOU KNOW, KIND OF, UM, EVOLVED INTO THAT. UM, AND THEN ANOTHER KIND OF EXCITING PROJECT I WANTED TO TALK ABOUT, UH, RELATES TO THE FIFA WORLD CUP THAT IS COMING UP. WE HAVE AN OPPORTUNITY TO PURCHASE A THREE FOOT, UM, FIBERGLASS SOCCER BALL THAT WE CAN PAINT TO PROMOTE AND MARKET LEAGUE CITY. AND THEN IT GOES ON DISPLAY IN HOUSTON, UH, AS SOON AS IT'S DONE. ACTUALLY, THEY ALREADY HAVE ABOUT 15 BALLS ON DISPLAY AT THE POST IN HOUSTON RIGHT NOW. YOU MAY HAVE SEEN SOME OF THEM AT HOBBY AIRPORT AND ALSO AT, UM, BUSHING OR CONTINENTAL MM-HMM . SO OUR BALL WOULD BE ADDED TO THE DISPLAY THROUGHOUT THE FIFA WORLD CUP. THEY'RE GONNA BE BROUGHT TO DIFFERENT LOCATIONS ALL OVER THE PLACE. UM, AND THEN ONCE IT'S DONE, WE GET THE BALL AND WE'RE TALKING ABOUT PUTTING IT OVER AT THE, UM, THE BALLPARK AT LEAGUE CITY NEAR THE SOCCER FIELD THAT'S OVER THERE. MM-HMM . UM, WE'RE GONNA HIRE, UM, A LOCAL ARTIST, BECKY STEELE, WHO HAS PAINTED ONE OF OUR TRAFFIC BOXES TO PAINT THE BALL. UM, SHE'S GONNA DO IT OVER AT THE BALLPARK AT LEAGUE CITY. SO WHILE SHE'S PAINTING, PEOPLE WILL GET TO EXPERIENCE AND SEE WHAT SHE'S DOING. AND WE FIND THAT A LOT OF OUR ARTISTS, AS THEY ARE CREATING THEIR WORK, GET STOPPED AND TALKED TO, WHICH IS A GREAT THING. SO THEY CAN SHARE WHAT THEY'RE DOING, SHARE THEIR INSPIRATION. UM, SO SHE, YOU KNOW, HOPEFULLY THAT WILL, THAT WILL HAPPEN WHILE SHE'S PAINTING OVER AT THE BALLPARK AT LAKE CITY. AND THEN WHEN THAT'S DONE AND WE, UH, REALLY AS SOON AS THE BALL IS SHIPPED TO US, UM, SHE'S READY TO START PAINTING. SO SHE'S PUTTING TOGETHER DESIGNS RIGHT NOW THAT WILL BE APPROVED BY THE LEAGUE KEEP LEAGUE CITY BEAUTIFUL COMMITTEE. UM, AND YOU CAN KIND OF SEE SOME OF THE DIFFERENT EXAMPLES. OUR GOAL IS TO PROMOTE THE CITY BECAUSE HOT FUND DOLLARS WILL BE USED TO PURCHASE THE BALL, AND THEN HOT FUND DOLLARS WILL BE USED TO PAINT THE BALL, UM, AS PART OF THE ART INITIATIVE. AND ALSO AS A WAY TO MARKET, UM, THE CITY. AS YOU KNOW, CERTAIN AMOUNT OF DOLLARS HAVE TO BE SPENT IN MARKETING, UM, AS PART OF THE HOT FUND BUDGET BY LAW, THAT'S, IT'S REQUIRED. MM-HMM . SO, UM, SO I'M EXCITED ABOUT THAT. I THINK 'CAUSE IT'LL BECOME A PERMANENT ART INSTALLATION, BUT ALSO BECAUSE IT WILL BE A PART OF THE FIFA WORLD CUP AND PEOPLE WILL GET TO SEE IT, UH, IN HOUSTON. SO THAT'S KIND OF THE, THE LATEST THAT'S GOING ON. AND THEN THE LAST PAGE WE'VE STARTED, OUR, BELIEVE IT OR NOT, I KNOW IT'S SEPTEMBER, BUT WE'RE THINKING ALREADY ABOUT THE HOLIDAYS. SO WE'RE WORKING AGAIN WITH THE BAY AREA, HOUSTON BALLET AND THEATER. UM, WE'RE PUTTING TOGETHER, AND STEPHANIE WILL PROBABLY TALK MORE ABOUT THIS, OUR HOLIDAY CAMPAIGN THAT WILL BE DIGITALLY, UM, KIND OF ALL OVER THE PLACE, CULTURE MAP, HOUSTON, ALL THOSE DIFFERENT PLACES TO PROMOTE WHAT'S GOING ON IN LEAGUE CITY. AND WE'RE USING THE SUGAR PLUM FERRY AND THE NUTCRACKER AGAIN, WE WERE OUT SHOOTING PROMOS AT 7:00 AM AT LEAGUE PARK THIS WEEK. UM, AND SO YEAH, IT WAS A LOT OF FUN. AND SO WE'RE STARTING ON THAT. AND LIKE I SAID, STEPHANIE, WE WILL PROBABLY TALK, TALK MORE ABOUT THAT. AND THAT'S WHAT I'VE GOT, UNLESS YOU GUYS HAVE ANY QUESTIONS, I HAVE A QUESTION. SURE. UH, HOW MANY OF THESE, UM, DEALS DO Y'ALL HAVE PAINTED AROUND THE CITY? WE HAVE TWO WITH THESE NEW EDITION. WE HAVE 28, AND WE HAVE ONE MORE THAT'S BEING PAINTED THIS WEEKEND. SO I'LL HAVE 29. AND THE GOAL IS TO LITERALLY PAINT EVERY SINGLE ONE. IN LEAGUE CITY. IT GETS A LITTLE TRICKY BECAUSE I WORK WITH OUR DIRECTOR OF TRAFFIC AND WE KIND OF HAVE TO, IF YOU'VE DRIVEN AROUND THE CITY, YOU'LL NOTICE THERE'S A LOT OF LINES, TRAFFIC LIGHTS THAT ARE ON LINES. BUT THEN THERE'S ALSO POSTS IN PLACE. SO THERE ARE TRAFFIC LIGHTS ALL OVER THE CITY RIGHT NOW THAT ARE BEING CONVERTED FROM THE HANGING TO THE POSTS. SO WE NEED TO WAIT TILL THOSE ARE CONVERTED BECAUSE IT GETS A BRAND NEW TRAFFIC BOX. AND WE'VE ALREADY EXPERIENCED ONE OF OUR BOXES HAD TO BE REMOVED THAT WE PAINTED A COUPLE YEARS AGO BECAUSE THEY TRANSFERRED OVER. THEY WANNA TRANSFER OVER TO THE POST BECAUSE THE HANGING LINES, OBVIOUSLY DURING INCLEMENT WEATHER ARE DANGEROUS. AND THEY ALSO, UM, THE NEW LINES HAVE BATTERY PACKS ON THEM THAT CAN LAST FOR LIKE, UP TO 14 OR 15 HOURS. SO WHEN A STORM HAPPENS AND THE LIGHTS GO OUT OR ELECTRICITY GOES OUT, THE TRAFFIC LIGHTS STILL WORK. SO I WORK IN PARTNERSHIP WITH OUR DIRECTOR OF TRAFFIC TO PICK THE BUCK. WE FINALLY GOT IT DOWN WHEN WE STARTED THIS, IT WAS A LITTLE BIT LIKE, WHICH, WHICH ONES DO WE CHOOSE? AND SO NOW I HAVE A VERY STRICT PROCESS, SPECIFICALLY CHOOSE THE ONES THAT ARE ALREADY IN PLACE AND DONE AND ARE ON THE POSTS AND DON'T PLAN TO BE REPLACED IN THE NEXT, YOU KNOW, FIVE TO 10 YEARS. UH, SO THAT'S KIND OF HOW WE WORK. SO WE, IT'S GONNA TAKE TIME, BUT THAT'S THE GOAL IS TO GET EVERYONE PAINTED. YEAH, I THINK IT'S AMAZING. UH, IT'S ABSOLUTELY ADDS A LOT OF BEAUTY TO THE CITY. I JUST DON'T KNOW IF Y'ALL HAVE LIKE A, SOME SORT OF A MAPPING DEAL THAT YOU ADVERTISE SOMEWHERE, UH, TO POINT IT OUT. SO WE DO HAVE A MAP RIGHT NOW OF ALL OF THE, UM, BOXES THAT WE HAVE AT THE VISITOR CENTER. AND IT'S ALSO ONLINE WITH AN INTERACTIVE MAP. I'M FINDING BECAUSE WE HAD TO REMOVE ONE OF THE BOXES AND THAT WE'RE ADDING FIVE MORE BOXES THAT IT HAS TO BE UPDATED SO FREQUENTLY. [00:20:01] AND THEN ACTUALLY, UH, OUR MAYOR HAS SUGGESTED THAT WE PUT TOGETHER A COFFEE, A COFFEE TABLE BOOK OF ALL OF THE ART THAT IS AROUND LEAGUE CITY TO SELL AT THE VISITOR CENTER. AND THEN ALSO TO KIND OF HAND OUT IS TOKENS WHEN WE HAVE SPECIAL VISITORS TO THE CITY. SO THAT'S SOMETHING ELSE THAT WE'RE WORKING ON. I FIND WE KEEP ADDING ART AND THEN I KEEP HAVING TO ADD IT TO THE LAYOUT OF THE BOOK, YOU KNOW, SO IT'S LIKE WITH ADAM'S MURAL THAT'S JUST GOING UP AND THEN THE WATER TANK MURAL AND NOW THE SOCCER BALL. IT'S LIKE WE'RE GONNA KEEP HAVING ALL OF THIS ART. SO IT'S NEVER GONNA QUITE BE UPDATED VOLUME ONE AND VOLUME TWO. WE CAN YEAH, EXACTLY. WE MAY HAVE TO HAVE SEVERAL VOLUMES, BUT YEAH. A COUPLE OF THINGS WE ARE WORKING ON IS UPDATING THE, UM, OH YEAH. AND THE STEPHANIE HAS IT ON ART TOUR, UH, AS PART OF THE VISIT WIDGET ON THE, UM, EXCELLENT. THAT'S WHAT I WAS THINKING. THAT'S WHERE I WAS HEADED WITH THIS THING. YOU KNOW, YOU HAVE CERTAIN CITIES LIKE THE AZALEA TRAILS. YEAH. YOU KNOW, THIS IS SOMETHING THAT'S, UH, VERY BEAUTIFUL. IT ADDS A LOT OF VALUE TO OUR CITY. I FIND A LOT OF OUR RESIDENTS WHILE WE CREATED THE PAPER VERSION, BECAUSE THEY WANT THE PAPER VERSION, PARTICULARLY SOME OF OUR ELDERLY RESIDENTS, THEY DON'T QR CODES. THEY'RE LIKE, I DON'T KNOW WHAT THAT IS. SO, YOU KNOW, SO WE DO, I HAVE A PAPER VERSION SO PEOPLE CAN AT LEAST KIND OF HAVE IT, SEE WHAT THEY LOOK LIKE, AND THEN DRIVE. I'VE HAD QUITE A FEW PEOPLE CALL AND WANT ME TO MAIL THE PAPER VERSION TO THEM SO THEY CAN DRIVE AROUND. AND, UM, YEAH, I MEAN, IF THERE'S A WAY TO HAVE SOME BIKING TRAILS THAT GO THAT COINCIDE WITH THIS AS WELL. I MEAN, IT JUST AGAIN, ADDS A LOT OF BEAUTY TO A CONCRETE JUNGLE. YEAH, IT DOES. IT DOES. UH, JUST REALLY, IT, I ENJOY SEEING IT WHEN I DRIVE BY THEM. I'M LIKE, OH, THERE'S, THERE'S ANOTHER THIS THANK YOU, THIS LONG BEFORE I CAME ON THIS BOARD. SO, UH, IT'S, IT'S CERTAINLY NOTICEABLE FOR SURE. YEAH, I'D LIKE TO, AS A LEAGUE CITY RESIDENT MYSELF, I'D LIKE TO HAVE ONE AT EVERY, YOU KNOW, THAT WOULD BE AWESOME. CORNER. I MEAN, AND AS WE THINK ABOUT BUILDING THE CITY OUT WEST AND HOW MANY NEW ROADS AND HOW MANY TRAFFIC LIGHTS WILL BE THERE, I THINK IT'LL BE A FOREVER ONGOING ABSOLUTELY. INVOLVING, IT'LL NEVER END. I FEEL LIKE THEY'LL NEVER END. WE'LL KEEP HAVING TRAFFIC BOXES. SO YEAH. AND THEN, UH, THE OTHER, I HAVE A QUESTION ON THAT SOCCER BALL, WHAT IS THAT GOING TO COST? SO IT'S GONNA COST $10,000 TO ACTUALLY PURCHASE THE BALL. THAT INCLUDES THE TRANSPORTATION AS WELL. SO THEY PICK UP THE, THEY DROP OFF THE BALL, THEY PICK UP THE BALL, AND THEN THEY TAKE IT AND TRANSPORT IT TO HOUSTON FOR ALL THOSE DIFFERENT INS. SO THEY MOVE IT EVERY SINGLE TIME. THEY'RE MOVING IT TO A NEW LOCALE FOR, YOU KNOW, BASICALLY TO SHOW OFF. AND WE DON'T HAVE TO DEAL WITH THAT. UM, WE WILL ONLY HAVE TO PICK IT UP AT THE END. UM, WHICH I'VE BEEN TOLD TWO GUYS IN A PICKUP TRUCK, WE'LL, SUFFICE TO PUT TO, TO TRANSPORT IT, WHICH MEANS I CAN USE CITY EMPLOYEES TO DO THAT. AND THEN THE ADDITIONAL COST WILL BE TO PAY THE ARTISTS, UH, WHICH WE'RE GONNA PAY 'EM $4,000. THAT'S THE STANDARD FEE THAT, IN TALKING TO THE SOCCER BALL FOLKS, THE SPORTS, UH, COMMISSION THAT, THAT'S WHAT THEY'RE PAYING ARTISTS TO PAY, WHICH IS PRETTY IN LINE WHEN YOU'RE PAYING A 360 DEGREE, UH, BALL. SO, AND HOPEFULLY I'LL BE ABLE TO BRING THOSE DESIGNS TO THE NEXT MEETING AS WELL, SO YOU GUYS CAN LOOK AT THE, AT THE DESIGNS AND GET SOME INPUT ON THOSE. UM, 'CAUSE SHE'S GONNA MOCK UP SEVERAL DIFFERENT DESIGNS. AND THEN, UH, ONE LAST QUESTION. SURE. I'LL STOP. UM, THOSE MURALS THAT YOU'RE PUTTING UP ON THOSE DEVICES, HOW LONG IS IT EXPECTED TO LAST AND STAY PRETTY BEFORE YOU HAVE TO GO BACK ABOUT SEVEN YEARS, UH, BEFORE WE HAVE TO GO BACK AND PAINT IT. AND THAT'S WHY WE'RE LOOKING AT DOING A MORE WRAPS, UH, IN THE FUTURE BECAUSE THEY HAVE A LONGER CALL IT SHELF LIFE. THEY, THEY LAST LONGER. UM, WE DID A CONTEST WHERE WE DID 10 BOXES IN WRAPS ABOUT A YEAR AGO. AND WE'RE GONNA DO ANOTHER CONTEST. WE'VE BEEN TRYING TO GET THE SCHOOLS INVOLVED, BUT WE'VE JUST HAD DIFFICULTY BECAUSE, YOU KNOW, THEY ARE SO HEAVY WITH CURRICULUM, THEY HAVE TO TEACH IN THOSE ART PRO PROGRAMS. AND SO IT ENDS UP BEING AN EXTRACURRICULAR OR EXTRA CREDIT ASSIGNMENT FOR THE STUDENTS TO DESIGN THE BOXES. AND SO WE'VE ONLY GOT TWO STUDENTS TO DO IT. BUT I HAVEN'T HAD TEACHERS EXPRESSED AN INTEREST IN WANTING TO DESIGN BOXES. SO MY NEXT STEP IS WORKING WITH CCSD AND DICKINSON, ISD. SO MAYBE WE HAVE A CONTEST WHERE TEACHERS SUBMIT BOX IDEAS, WHICH WOULD BE GREAT. WE JUST, WE JUST HAVEN'T HAD ANY LUCK WITH THE STUDENTS. AND I GET IT, YOU'RE IN HIGH SCHOOL, YOU'RE APPLYING FOR COLLEGE, YOU'RE DOING A MILLION THINGS AND BE LIKE, HEY, DO YOU WANNA DO THIS ONE EXTRA THING? AND YEAH, WE JUST HAVEN'T HAD MUCH LUCK. SOUNDS TO ME LIKE EVENTUALLY THE CITY'S GONNA NEED A, A CAPITAL BUDGET JUST TO KEEP UP WITH THESE THINGS. I WOULD LOVE THAT . UM, YEAH, I'VE EXPRESSED THAT TO COUNCIL AND THAT WE NEED MORE MONEY. 'CAUSE RIGHT NOW WE'RE, WE SPEND, OUR BUDGET IS $250,000 ON ART. THAT'S ALL WE'VE GOT TO SPEND, PERIOD. AND SO WE, WE MAXIMIZE IT TO THE FULL, TO THE FULL LIMIT. BUT YEAH, EVENTUALLY WE'D LOVE A LARGER BUDGET . SORRY. THAT'S OKAY. WE'VE GOT A COUNCIL MEMBER HERE, SO, YOU KNOW, THAT'S GREAT THAT YOU EXPRESS THAT. GREAT. SO GLAD YOU JOINED US, [00:25:01] . GLAD TO. OKAY. UM, IF THAT'S IT, THEN WE'LL MOVE ON TO [VII. Tourism Report] THE TOURISM REPORT. PERFECT. I'M SO GLAD YOU, I'M SO GLAD YOU ASKED ABOUT THE TOUR BECAUSE I ACTUALLY HAVE THESE NEW LITTLE CARDS THAT HAVE A QR CODE TO SHOW YOU, POINTS YOU DIRECTLY TO THE APP FOR LEAGUE CITY THAT HAS A, THAT TOUR ON THERE. SO Y'ALL WANNA PASS THOSE AROUND. YOU CAN HAVE THAT, THAT WAY YOU KEEP IT IN YOUR BACK POCKET TO HAVE EXTRA IF ANYBODY WOULD LIKE TO PASS 'EM OUTTA YOUR BUSINESS. UM, THE APP IS WONDERFUL BECAUSE IT SHOWS YOU ALL THE THINGS TO DO NEAR YOU, UH, WHERE TO GO EAT, WHAT TO GO SEE, AND ALL THE DIFFERENT TOURS AND THE HISTORIC DISTRICT TOURS ON THERE. SO YOU CAN LIKE LOOK, UH, WALK AROUND AND SEE THE, THE HISTORY BEHIND THE THING THAT YOU'RE LOOKING AT. SO IT'S, IT'S REALLY NICE. SO ANYWAY, ALL OF THAT IS BUILT INTO OUR APP AND IT'S VERY EASY TO UPDATE. SO THAT'S NICE. WHENEVER WE HAVE NEW THINGS THAT ARE ADDED, WE COULD EASILY POP THOSE IN THERE, WHICH WE DO NEED TO DO SOME NEW ADDITIONS. WE, ESPECIALLY WITH THE NEW, BECAUSE THAT'S BEEN COMING QUICK, LIKE ALL OF A SUDDEN WE'VE JUST IN THE LAST SIX MONTHS HAVE GOTTEN QUITE A FEW . WE HAVE. I KNOW IT'S, YOU CAN PUT SOME OF THESE IN MY BRANCH OFFICE. IT'S ABSOLUTELY, YEAH. NO, THAT WOULD BE GREAT. YEAH, THAT WOULD BE GREAT. OKAY. TOURISM REPORT, UH, THIS PAST MONTH I HAVE YOUR, THIS PRINTED OUT VERSION HERE FOR YOU. UH, WE HAD STRONG VISIBILITY FROM AN IN INFLUENCER PARTNERSHIP. YOU MAY REMEMBER ME TALKING ABOUT HOSTING MY CURLY ADVENTURES. UH, THIS PRINTED VERSION HERE SHOWS YOU SOME OF THE ASSETS THAT WE WERE ABLE TO GET FROM HER. WE GOT 20, UH, PHOTOS AND VIDEOS, UH, FROM HER TRIP HERE. AND THIS IS JUST SOME SCREENSHOTS THAT SHOW YOU THAT. SHE WENT TO BONNIE'S DONUT, SHE STAYED AT SOUTH SHORE, SHE DID SOME PADDLE BOARDING, UM, WATCHED THE WEDNESDAY NIGHT BOAT RACES AND WENT OUT ON A LITTLE DINNER CRUISE OUT OF, UH, OUT ON CLEAR LAKE. SO SHE HAD A WONDERFUL TIME. HER SOCIAL MEDIA CHANNEL GIVES US A MUCH FARTHER REACH THAN OUR CHANNELS DO. UH, SO THAT'S WHAT THIS WAS ALL ABOUT. BUT THESE ARE SOME OF THE ASSETS WE WERE ABLE TO GET FROM, FROM HER TRIP HERE. SO WE'LL BE USING THOSE IN FUTURE MARKETING EFFORTS. UH, ALSO OUR WEBSITE AND APP ENGAGEMENT ARE SOLID. WE'VE HAD A LOT OF SOCIAL MEDIA SUCCESS RECENTLY WITH A SERIES CALLED TIME TRAVEL TUESDAY THAT SHOWS THE OLD PICTURE AGAINST WHAT'S CURRENTLY THERE TODAY AND GIVES A LITTLE BIT OF A HISTORY TIDBIT. UM, WE'RE GONNA BE CONTINUING THAT SERIES AS WE GET, WE'RE WORKING WITH THE HISTORIC SOCIETY RIGHT NOW TO, TO ADD TO THAT. BUT WE HAD I THINK 13 WEEKS OF THAT, RIGHT? JULIANA? LIKE 13 TO 14. YEAH. YEAH. SO WE WILL BE ADDING TO THAT FOR THE, UH, THE SPOOKY SEASON THAT WE'RE COMING UP WITH. UH, HOT REVENUES RIGHT NOW. WE'RE HOLDING STEADY ON THAT RIGHT NOW. THE MARKET IS SOFTENING. I KNOW OUR HO WE HAVE ONE HOTEL YOU'RE HERE THAT CAN BACK ME UP ON THAT. THEY'RE JUST EXPERIENCING A, A GENERAL SOFTENING OF THE MARKET FOR HOTEL DEMAND RIGHT NOW. THERE ARE A LOT OF REASONS FOR THAT. UM, BUT OUR COLLECTIONS ARE STRONG. WE'RE STILL DOING VERY GOOD. WE'RE ON TRACK TO EXCEED PROBABLY, UM, I'M SCARED TO SAY IT NOW, BUT WE SHOULD EXCEED A MILLION DOLLARS. WE'RE NOT ESTIMATED TO GET A MILLION DOLLARS IN HOT REVENUE THIS YEAR, BUT LAST YEAR WE EXCEEDED THAT AND I FEEL LIKE WE'RE GONNA HIT THAT AGAIN THIS YEAR. UM, RIGHT NOW MY CURRENT FOCUS, AS SARAH MENTIONED, IS ON THE HOLIDAY TRAVEL CAMPAIGN. UM, WORKING ON ALL THE DIGITAL PLACEMENT CREATIVE FOR THAT. IT IS, WHAT IS THIS STEP SEPTEMBER RIGHT NOW. AND I'M, I'M KNEE DEEP AND JINGLE MARY, LIGHTED ED, ALL THESE THINGS. AND WE HAVEN'T EVEN HIT HALLOWEEN YET. IT'S VERY HARD FOR ME TO LIKE JUMP TO THAT. IT'S WEIRD. BUT THAT'S WHAT I'M WORKING ON IN THE CREATIVE RIGHT NOW FOR THOSE, THOSE PROGRAMS BECAUSE THEY HAVE TO, UNFORTUNATELY, THEY HAVE TO START, YOU KNOW, BEFORE PEOPLE ARE MM-HMM . TRAVELING. SO YOU HAVE TO DO CHRISTMAS EARLY SO THAT YOU'RE, YOU KNOW, GET THAT BRAND AWARENESS AND DROP THAT, UH, BROUGHT THAT DEMAND TO OUR AREA. SO ANYWAY, UH, THAT'S WHAT I'M WORKING ON. WE ALSO HAVE A LOT OF NEW PLACEMENTS THAT ARE GONNA BE COMING UP WITH. UH, THE FISCAL YEAR IS CLOSING. OUR LEAGUE CITY IS AN OCTOBER ONE NEW FISCAL YEAR. SO WE'RE DOING ALL THE PAPERWORK TO CLOSE OUT LAST YEAR AND GET THINGS IN PLACE FOR NEXT YEAR. SO BILL, START STRONG. UM, AND THEN I'LL BE WORKING VERY SOON ON MY ANNUAL REPORT AND TOURISM PLAN UPDATE BECAUSE IT'S DUE TO COUNCIL I THINK PRETTY SOON. SO, UH, WE'LL BE GETTING THAT GOING. SO LET ME JUMP INTO THIS. SO WE HAD SOME ADVERTISING RECENTLY. UH, THIS IS THE TEXAS MONTHLY CAMPAIGN. YOU CAN SEE THERE, WE HAD A TOTAL IMPRESSIONS OF OVER FIVE. IS THAT SIX? I CAN'T SEE IT. I CAN'T SEE WHAT I GOT A LOT OF IMPRESSIONS. 5 8, 5 0.8 MILLION IMPRESSIONS. AND THAT, THAT CAMPAIGN RAN THROUGHOUT. UH, WE HAD TWO PRINT PLACEMENTS AND WE HAD SEVERAL DIGITAL PLACEMENTS AND THEN A, UH, VIDEO, I'M SORRY, A NEWSPAPER E-NEWSLETTER BLAST THAT WENT OUT. UH, SO 2.9 MILLION IMPRESSIONS PER ISSUE. 93% OF THE READERS TAKE ACTION FROM TEXAS MONTHLY. UH, SO IT'S A VERY INFLUENTIAL PUBLICATION TO BE IN. UH, WE SELECTED A, A SPONSORED CONTENT PROGRAM, COASTAL CHAR MEET SUMMER ADVENTURE. WE HAD 1,621 PAGE VIEWS ON THAT. WE ALSO HAD A PLACEMENT. WE'RE DOING A LOT OF SPORTS FACILITY MARKETING FOR THE BALLPARK AT LEAGUE CITY SO THAT WE CAN GET ATTENTION OF, OF EVENT PLANNERS AND BRING THESE LARGE TOURNAMENTS TO THE AREA THAT WILL, YOU KNOW, BRING IN MORE TOURISM DOLLARS AND STUFF. SO WE [00:30:01] DID A NEW AD AND I'M SHOWING YOU SOME SCREENSHOTS THERE. THE TWO DIFFERENT PUBLICATIONS WITH THE ULTIMATE SPORTS PLANNER GUIDE. AND THAT HAS A NATIONAL DISTRIBUTION, VERY LARGE. UM, AND IT HAS EDITORIAL WITH THAT. AND I HAVEN'T GOTTEN THE HARD COPIES IN, BUT THEY SENT ME THE DIGITAL, SO YOU CAN SEE THE COVER AND WHAT THE AD LOOKS LIKE WITH THE VIDEO THAT'S EMBEDDED ON THE INSIDE DIGITAL VERSION. AND THEN WE ALSO HAVE A PROGRAM WITH SPORTS DESTINATION MANAGEMENT. THEY ACTUALLY FEATURED US AS OUR SPOTLIGHT DESTINATION IN THEIR RECENT SEPTEMBER OCTOBER ISSUE. AND THEN THEY DID AN E-BLAST THAT SENT OUT. WE WERE LIKE THEIR FEATURED DESTINATION AT THE VERY FRONT OF THEIR EMAIL BLAST. I WAS SENT OUT TO A LOTS OF EVENT PLANNERS THERE TOO. SO THOSE ARE TWO SCREEN SHOTS. SO YOU CAN SEE WHAT I'M LOOKING AT. I SKIP ONE NO. OKAY. FOR, UH, OUR WEBSITE, OUR MONTHLY STATS, OUR MONTHLY STATS LAST MONTH ARE DOWN. AND THIS IS SOMETHING THAT WE'RE SEEING A HUGE THING WITH CHAT, GTP, UH, RUINING EVERYBODY'S WEBSITE TRAFFIC BECAUSE NOBODY LEAVES THE CHAT GTP APP WHENEVER THEY ASK IT A QUESTION, IT'S GONNA DELIVER THE INFORMATION AND THE CONTENT, BUT IT DOESN'T ACTUALLY TAKE THEM OUT OF THE CHAT GTP INTERFACE. AND THAT IS SOMETHING THAT EVERYBODY IS TALKING ABOUT. SO IT IS STILL MY GOAL TO PRODUCE IMPORTANT QUALITY CONTENT TO ANSWER PEOPLE'S QUESTIONS. WE JUST MAY NOT, WE HAVEN'T FIGURED OUT HOW TO TRACK IT AND GIVE IT BACK TO OUR WEBSITE YET. SO, UH, I AM SEEING A DECLINE ON THE TRAFFIC, BUT I'M NOT REALLY WORRIED ABOUT IT. UM, JUST OUR ENGAGEMENT RATE'S UP, BUT OUR TRAFFIC OVERALL IS DOWN. SO TOP PAGES WERE HOME EVENTS, EAT AND DRINK, HISTORIC DISTRICT AND PADDLE TRAILS FOR LAST MONTH. AND THEN OUR VISIT WIDGET APP, THAT, THAT'S THE LITTLE CARD. UH, WE HAD SOME GROWTH THERE. WE HAD, UH, 2,579 VIEWS, UH, FROM JULY. AND THEN WE HAD OVER 7,000 PAGE VIEWS. OUR POPULAR LISTINGS. PEOPLE WERE LOOKING AT BEST BREAKFAST, WATERFRONT DINING AND HELEN'S GARDENS LAST MONTH. HMM. AND THEN FOR SOCIAL MEDIA, I MENTIONED OUR TIME TRAVEL TUESDAY SEGMENT THERE. UH, THAT WAS OUR TOP CONTENT FOR THE LAST MONTH. UH, WE HAD 52,000 IMPRESSIONS AND A LARGE REACH OF OVER 62,900 FOR REACH FOR FACEBOOK, I THINK. NO, I'M SORRY, THAT WAS FACEBOOK AND, AND INSTAGRAM COMBINED. AND THEN THIS IS OUR INSTAGRAM ACCOUNT HERE. WE HAVE OVER 3000 FOLLOWERS NOW. UM, OUR TOP CONTENT ON INSTAGRAM WAS THE VIDEO REEL THAT MIKE CURLEY ADVENTURES SHARED WITH US AND WE TAGGED IS THE WATERFRONT RESORT. SO IT WAS ABOUT SOUTHSHORE HARBOR, WHICH IS VERY GOOD. AND THEN FINANCIALS, HERE'S OUR REVENUES. RIGHT NOW WE'RE AT $797,310 FOR COLLECTIONS. OUR EXPENDITURES ARE SIX THOUSAND FIVE HUNDRED AND SIX THOUSAND FIFTY SIX. I'M SORRY, I CAN'T EVEN THINK I'VE NOT HAD ENOUGH COFFEE THIS MORNING. YOU CAN SEE OUR EXPENDITURES THERE ARE UNDER BUDGET. UM, WE HAVE A POSITIVE NET POSITION AND, UH, OUR FUND BALANCE RIGHT NOW IS AHEAD OF PROTECTIONS AT 1.99 MILLION. SO WE'RE, WE HAVE A VERY STRONG FUND BALANCE THERE, UH, FOR OUR HOTEL PERFORMANCE ARE FOR JULY. THESE TREND A MONTH BEHIND, WE HAD OUR OCCUPANCY LEVEL AT 62.8%, OR ADRS ONE 19. AND REVENUE PER AVAILABLE ROOM NIGHT WAS $74 AND 77 CENTS. ANY QUESTIONS? I DO HAVE ONE MORE THING BEFORE I STOP. IS THE, UH, SOMETHING THAT WE GO, WE GOT A NEW ITEM TO SELL AT OUR VISITOR CENTER AND I WANTED TO GIVE YOU GUYS, OH, YAY. WE MAY HAVE SOME NEW LITTLE WEED CITY MAGNET. THANK YOU. PASS THOSE DOWN. OKAY. FOR THE BOARD MEMBERS. OH, AND ONE OUR , WE'LL BE SELLING THESE IN OUR VISITOR CENTER. WE JUST STOCK THEM. UH, THAT WAS ONE OF THE ITEMS WE'RE JUST, YOU KNOW, SELLING SOUVENIR ITEMS IN THERE. AND, UH, WE JUST GOT THOSE IN AND I WANTED TO GIVE Y'ALL. THOSE ARE CUTE. SO WE'LL BE PUSHING THAT OUT. THANK YOU. NEW ITEMS ON DISPLAY FOR VISITORS, FOR SOUVENIRS. SO EVERYBODY NEEDS A MAGNET WHENEVER THEY GO SOMEWHERE. THAT'S ONE OF THE THINGS PEOPLE CALL MAGNETS AND KEY CHAIN. YEP. CHARLOTTE GLASS CHOCOLATE GLASSES TOO. YEAH, WE COULD DO THAT. ANY SHOT GLASS? WE HAVE SOME REALLY COOL COFFEE MUGS IN THERE. WE HAVE HATS. WE HAVE T-SHIRTS, WE HAVE ALL SORTS OF THINGS. AND CANDLES TOO. AND CANDLES AND SOCKS AND, AND SOCKS. OH, I LOVE THE SOCKS. I SHOULD BRING YOU ALL THE SOCKS. THEY'RE A LITTLE EXPENSIVE, BUT, UH, TO, TO PURCHASE. SO ANYWAY, THAT IS ALL I HAVE. ANY QUESTIONS? ANY QUESTIONS? THANK YOU STEPHANIE. I'M EXCITED TO SEE WHAT GOES ON FOR CHRISTMAS. UH, I FORGOT HERE. [VIII. Board member comments and updates] ANY BOARD MEMBER COMMENTS AND UPDATES START WITH YOU FELLAS. NO, I HAVE NOT. NO. JOSE, UH, JUST A COUPLE OF, UH, NOTES, UH, YOU KNOW, GOING BACK TO THE BALLPARK IN LEAGUE CITY, IF YOU HAVEN'T BEEN OUT THERE, IT IS REALLY, WE, WE HAVE A PARTNERSHIP WITH THEM AND, AND WE'RE WORKING, UH, WITH THEM ON ONE OF THE PAVILIONS. AND WE HAVE A LOT OF OUR MATERIAL PROMOTIONS OUT THERE. BUT TO GO OUT THERE NOW COMPARED TO, [00:35:01] UH, YOU KNOW, WHAT IT WAS, UH, BEFORE THE, THE BALLPARK LEAGUE CITY IS REALLY, UH, IT'S REVAMPED AND IT'S REFRESHED. UH, UH, YOU KNOW, IT'S, IT'S, UH, IT'S THE YOUTH BASEBALL AT ITS CORE UP TO, I DON'T KNOW, 13, 14 YEARS OLD AND, AND ALL THE OTHER EVENTS NOW THAT THEY'VE ADDED. BUT, UH, JUST A REFRESHING, UH, UH, VIEW OF THAT. I, MY KID PLAYED THERE AND, AND, UH, YEARS AGO AND, AND, UH, JUST GOING BACK THERE NOW TO, TO, TO TOUCH BASE AND STUFF. UH, UH, IT'S GREAT TO SEE WHAT THEY'VE DONE WITH IT. UM, STEPHANIE, YOU HAD MENTIONED THE HOTEL. UH, WE WERE TALKING ABOUT OCCUPANCY AND YOU KNOW, THIS YEAR IT'S, IT'S REALLY HAS BEEN, YOU KNOW, UM, FLOW HAS BEEN PRETTY, UH, FLAT TO LAST YEAR. UM, YOU KNOW, AND WE KIND OF KNEW IT COMING OUT THE FIRST COUPLE OF YEARS. UH, 22, 23. AND THEN LAST YEAR, 24, WE WERE REALLY ACCELERATED AND WE KNEW IT WOULD PLATEAU A LITTLE BIT. UH, ALL I WAS GONNA ADD TO THAT IS, IS I KNOW THAT FOR 26 WE ARE ALREADY GETTING INQUIRIES FROM DIFFERENT GROUPS AND COMPANIES AND THAT IS A REALLY GOOD SIGN. UM, SO MORE TO COME THERE. UM, BUT, UH, WE KIND OF FALL IN LINE WITH YOUR OVERALL OCCUPANCY, THE A DR AND, AND REVPAR. UM, A COUPLE EVENTS FOR THE HOTEL I'M UP THERE. IT'S, IT MENTIONS THE, UH, WINE DINNER, UH, TOMORROW, WHICH IS THE 18TH. WE ALSO HAVE A COUPLE OF SIP AND SALES THAT WE HAVE LEAVING FROM THE, UH, THE, THE, THE DOCKS, THE PROPERTY ON SEPTEMBER 20TH. UM, NEW VODKA IS THE SPONSOR AND IF ANYBODY'S NEVER BEEN ON ONE OF THE SIP AND SAILS, UH, IT'S A TWO HOUR EXCURSION ON, UH, HOUSTON PARTY BOATS. WE HAVE A, A, A VENDOR THAT COMES OUT AND THEY'LL DO A, A SPECIAL PROMOTION OUT ON THE BOAT WITH THEIR, WITH THEIR MATERIAL. UH, WE SUPPLY LIGHT BITES AND FOOD AND, AND BEER AND WINE. AND IT'S JUST A GREAT EXPERIENCE TO GET OUT THERE, UH, ON HOUSTON PARTY BOATS. SO WE HAVE ONE ON THE 20TH, ANOTHER ONE IN OCTOBER, UH, OCTOBER 18TH, THAT'S A JIM BEAM, UH, SPONSORED, UH, EVENT THERE OR TOUR. UH, AS WELL AS, UH, OCTOBER 16TH WE HAVE OUR WINE DINNER, UM, OUR NEXT WINE DINNER, UH, AFTER THIS ONE TOMORROW. UH, IT'S CALLED OLD, OLD WORLD VERSUS NEW WORLD. DIFFERENT SERIES OF WINES AND SUCH. UM, AND THEN JUST ANOTHER, UH, NOTE, OUR SUNDAY BRUNCH THIS YEAR. WE'VE REALLY SEEN THAT TAKE OFF FROM YEAR OVER YEAR. BUT, UH, IT JUST SEEMS TO HAVE, UH, UH, REGAINED, UH, A LOT OF POPULARITY THERE. WE HAVE ENTERTAINMENT IN THERE ON SUNDAYS. IT RUNS FROM, UH, 10 30 TO 1 30, 10 30 TO ONE. UH, AND SO IT'S A BRUNCH ON SUNDAY AT THE HOTEL IN OUR REEF RESTAURANT. UM, AND, UH, WE TOUCHED ON, UH, HOLIDAYS. UH, IT, IT'S AMAZING 'CAUSE THEY'LL BE HERE IN NO TIME. UH, WE HAD OUR LAST WEEK, UH, THE VENDOR THAT WE USE FOR A LOT OF OUR DECORATIONS WAS ALREADY OUT TO REWRAP SOME OF THE TREE LIGHTING AND STUFF. SO, OR THE, THE LIGHTS THAT GO ON THE TREES OUTSIDE OF THE PROPERTY. SO IT'S RIGHT AROUND THE CORNER. AND I REALLY LOVE THE FIFA SOCCER BALL. I THINK THAT'S GONNA BE A BIG HIT, . UM, I'M LOOKING FORWARD TO SEEING SOME OF THE IDEAS THAT COME FROM THE ARTIST. UH, UH, I THINK THAT'S GONNA GO A LONG WAY. SO THAT'S JUST KIND OF QUICK SNAPSHOT FROM THE PROPERTY. SO SOUTH SHORE. THANK YOU. I WILL SAY THAT WITH THE SOCCER BALL, ANY BUSINESS CAN BUY THEM. THEY'RE $10,000. THEY, IT'S A, IT'S PART OF FIFA'S. IT IS THE LOWEST WAY TO DO ANYTHING WITH THIS OR WITH THE, I'LL SAY THIS. YES. UH, I DON'T KNOW IF YOU SAW THE NEWS RECENTLY, BUT SUGARLAND JUST DID A $2.5 MILLION SPONSORSHIP TO HAVE AN OFFICIAL SUPPORTING SPONSORSHIP FOR THE WORLD CUP. SO UNLESS WE'RE WILLING TO DO THAT, WHICH I'M PRETTY SURE THAT'S NOT GONNA HAPPEN. UH, WE'RE NOT, THIS IS THE LOWEST ENTRY POINT COST THAT WE CAN DO ANYTHING THAT IS AN OFFICIAL WORLD CUP PROGRAM, BUT IT, IT IS OPEN TO ANY BUSINESS THAT'S PART OF THEIR, UM, LASTING LEGACY PROGRAM WHERE THEY WANNA LEAVE A POSITIVE IMPACT. AND THIS IS GONNA BE RAISING MONEY, I THINK, FOR A SOCCER CAMP FOR, UH, UNDERPRIVILEGED CHILDREN. THE HOUSTON AREA OF, SO THAT'S WHAT IT'S, IT'S PART OF THE ENTIRE PROGRAM, BUT IT IS PROBABLY THE LOWEST ENTRY CLASSROOM, BUT IT'S OPENING BUSINESS. IT'S, I'M SORRY TO INTERRUPT YOU, SINCE IT'S NOT TERRIBLE TO MOVE AROUND. WHEN YOU GET IT BACK, COULD YOU DO A THING WHERE IT'S LIKE, WHERE'S THE SOCCER BALL? YEAH, ABSOLUTELY. AND LIKE, YOU KNOW, PUT IT IN FRONT THE PUT IT SOUTH GUYS PUT AT THE BANK, PUT IT, I LOVE THAT IDEA BEFORE IT FINDS ITS FINAL RESTING PLACE. YEAH. THAT WOULD BE. JUST SO WE ALL GET A PICTURE WITH IT. YEAH. YEAH. BE LIKE, WHERE IS IT TODAY? KNOW, WHERE'S IT THIS WEEK OR THIS MONTH? YEAH, I LOVE THAT IDEA. THAT WOULD BE FUN. SELFISHLY. JUST WANNA PUT IT IN FRONT OF BUTLER'S . UM, OKAY. ANY, I KNOW Y'ALL TALKED A LITTLE BIT ABOUT FLEET WEEK LAST TIME. UH, FLEET WEEK DOES HAVE A 5K VETERANS FUN RUN AT ELLINGTON FIELD. SO [00:40:01] IF YOU WANNA RUN DOWN A RUNWAY, I KNOW WHAT ALL THE RUNWAY MARKERS MEANS, SO IT KIND OF STRESSES ME OUT, BUT I STILL DO IT. UM, BUT YEAH, SO THAT'LL BE A PRETTY EXCITING THING. THEY'LL HAVE A STATIC DISPLAY WITH SOME WARBIRDS OUT THERE, SO THAT'LL BE A PRETTY, PRETTY FUN COMMUNITY ACTIVITY IF ANYBODY'S INTERESTED. AND I THINK THAT'S NOVEMBER 9TH. SO US TWO, WE'RE SEEING A LOT OF, UH, PRIVATE JET TRAFFIC ALREADY CALLING US ABOUT THE WORLD CUP. MM-HMM. SO WE'LL HAVE, UH, IT, WE'LL BE PRETTY INVOLVED. MATTER OF FACT, I'VE ALREADY SENT THE SOCCER BALL TO OUR MARKETING DEPARTMENT, . OH, THAT'S AWESOME. THAT'S ALL I HAVE. AWESOME. THANK YOU. I'LL PASS. UH, THE ONLY THING I HAVE IS, UM, THE SPEAKING, UH, WITH MY LEAGUE CITY HISTORICAL SOCIETY HAT ON, WE HAVE OUR LITTLE PUMPKIN PARADE COMING UP AND IT'S IN CONJUNCTION WITH THE FALL FESTIVAL. UH, THE KIDS BRING THEIR COSTUMES AND THEY WALK FROM THE MUSEUM DOWN TO THE LEAGUE PARK. SO IT'S WHAT, LIKE TWO OR THREE BLOCKS. UH, BUT IT'S REALLY FUN FOR THEM. AND THEN IT GETS SOME EXPOSURE TO THE MUSEUM TOO, BECAUSE WE OPEN IT UP. SO I WOULD LOVE ALL OF MY FRIENDS WITH CHILDREN TO BRING THEM, PUT THEM IN THE WAGON. IT'S FREE. IT'S, IT'S JUST, THEY FEEL SPECIAL, YOU KNOW, JUST TAKING THAT LITTLE WALK TOGETHER. UM, AND THEN OF COURSE, FULL SWING ON, UM, PLANNING, UM, HOLIDAY IN THE PARK. SO LAKE CITY, PROUD HAT ON. UH, SO STILL OF COURSE LOOKING FOR SPONSORS ALWAYS FOR THAT. AND UM, HAVE SOME REALLY AWESOME STUFF PLANNED AS USUAL FOR THAT, INCLUDING THE ART CONTEST, WHICH HAS BEEN A FUN ADDITION THE LAST FEW YEARS. UM, AND THEN BUTLER'S COURTYARD, JUST WANNA MAKE SURE Y'ALL KNOW ABOUT OUR, UH, BLOCK PARTY ON THE SEVENTH. THAT IS OUR COMMUNITY EVENT THAT WE DO, WHERE WE OPEN THE VENUE, IT'S FREE, COME BRING YOUR KIDS, BUY SOME FOOD, TRUCK FOOD. UM, AND I WILL USUALLY HAVE A CHARACTER ARTIST THERE. UH, THE GUY WITH THE REPTILES USUALLY COMES TO ENTERTAIN THE KIDS. SO IT'S JUST KIND OF, YOU KNOW, A LOT OF THE STUFF WE DO OBVIOUSLY IS WEDDING ORIENTED. AND SO OUR NEIGHBORS LIKE HAVING THIS OPPORTUNITY TO BRING THEIR KIDS AND RUN AROUND LIKE CRAZY AT THE VENUE AND GIVE ME A HEART ATTACK. BUT, UM, THEY ALL HAVE FUN AND WE HAVE SOME REALLY GOOD FOOD TRUCKS COMING THIS YEAR. THE USUALS, UH, AND THEN ALSO THE EMPANADA BAR'S GONNA BE SETTING UP A LITTLE TABLE, SO, UM, MAKE SURE Y'ALL PUT THAT ON YOUR CALENDAR. THAT'S BUSINESS. BUSINESS IS, WE'RE DOING. WELL, THANK YOU FOR ASKING. UM, WE ARE ACTUALLY GETTING MORE CORPORATE EVENT THAN WE HAVE, UH, IN THE PAST, I THINK BECAUSE OF THE BALLROOM. UM, SO WE'RE DOING GOOD. GOOD. THANK YOU. YES. YEAH. UM, 2025 IS GONNA END UP OKAY IN 2026. WE HAVE A STRONG START FOR 2026. UM, THERE IS A VENUE OPENING IN FRIENDSWOOD IN 2026 THAT'S GONNA SPLIT THE MARKET A LITTLE BIT FOR ALL OF US, BUT AS SUCH AS LIFE, YOU KNOW? YEAH. SO, UM, WE'RE JUST HAVING TO WORK ON SOME MORE CREATIVE MARKETING THINGS AND CURRENTLY FOCUSING ON TIKTOK. 'CAUSE APPARENTLY THAT'S WHERE GEN Z IS DOING THEIR SHOPPING. SO, AND I HATE EVERY SECOND OF IT, BUT I'M TRYING TO LEARN . I'M TRYING TO LEARN. UM, BUT UH, YES, BUSINESS IS GOING WELL AND YEAH, JUST, YOU KNOW, SPREADING THE WORD THAT WE ARE AVAILABLE MORE FOR CORPORATE EVENTS THAN WE HAVE BEEN IN THE PAST. SO THANKS TO THE NEW BAR. YEAH. GOT NOTHING. . COME EAT, COME EAT SOME TACOS. DO YOU HAVE ANYTHING FROM, TALK ABOUT WITH THE CHAMBER? SURE, YEAH. WE'VE GOT, UH, TOMORROW AT HERE AT THE ROCKO UH, CIVIC CENTER. WE HAVE A MENTAL HEALTH FAIR. UH, WE'VE GOT A MENTAL HEALTH PANEL FROM 11 TO 1230 WITH A LOT OF OUR, UH, BEHAVIORAL HEALTH AND MENTAL HEALTH EXPERTS FROM HOSPITALS, MY CHN AND LOCAL THERAPISTS. SO WE'RE GOING FROM GLOBAL TO LOCAL, UH, AND THEN THEISTS FROM 12 TO THREE, WE'VE GOT ABOUT 30 BOOTHS. UH, WE'RE REALLY, YOU KNOW, NORMAL HEALTH. THEISTS IS KIND ABOUT HEALTH, BUT THIS IS ABOUT MIND, BODY, SPIRIT, SO THE HOLISTIC PART OF A HUMAN BEING. SO THOSE ORGANIZATIONS ARE GONNA BE REPRESENTING. SO IF YOU WANT TO COME BY, IT'S A FREE EVENT. UH, WE'LL HAVE BOX LUNCHES IF YOU WANT TO GRAB A LUNCH AND JUST COME OVER LUNCHTIME IF YOU CAN GET AWAY. AND THEN, UM, OCTOBER 18TH, A MONTH FOR TOMORROW, WE'LL HAVE IT TOGETHER AT THE TABLE. WE HAVE, UH, WE'LL HAVE 240 PEOPLE LINED UP BEHIND THE CHAMBER, BETWEEN THE TRACKS AND THE, AND THE, UM, AND THE BUILDING FOR A, WE HAVE ONE LONG TABLE AND IT'S A FAMILY STYLE. PASS THE PLATE. WE'VE GOT AREA RESTAURANTS THAT ARE DONATING ALL THE FOOD AND THEN SERVING IT TO OUR GUESTS. UM, AND WE'LL GIVE AWAY SOME AWARDS TO BUSINESSES AND THAT KIND OF THING. IT'S GONNA BE, WE'LL HAVE A COUNTRY MUSIC ENTERTAINER. THIS IS OUR SECOND YEAR DOING THIS. AND WE'VE GOT ABOUT 80 MORE PEOPLE SIGNED UP, WHICH IS GREAT. THAT'S GREAT. SO THAT'LL BE FUN. WE'D LOVE TO HAVE Y'ALL PARTICIPATE. THAT IT OKAY. [00:45:01] UH, ANYONE HAVE A REQUEST FOR A FUTURE AGENDA ITEM? NO. OKAY. ADJOURNED RECORD TIME. I THINK. * This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.