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[*A portion of this video is without audio* VI. Update on Communications & Community Engagement – Sarah Osborne]
ALL DIFFERENT AGES RANGING FROM EIGHT TO 13 HOTELS HAVE ALREADY BEEN BOOKED.UM, I'VE BEEN IN DIRECT CONVERSATION WITH THEM THROUGHOUT THE THREE MONTHS SINCE I'VE BEEN HERE.
UM, WE'RE REALLY EXCITED ABOUT THIS EVENT.
UH, NOT ONLY THAT, UH, WE HAVE ALREADY SPONSORS AND VENDORS.
I THINK WE HAVE A COMBINED OVER 20 SPONSORS AND VENDORS FOR THIS PARTICULAR EVENT COMING OUT ALL THE WAY FROM, UH, RAWLINGS TO JASON'S DELI, TO, TO RAISIN CANES, TO, UM, MULTIPLE OTHER SPORTS VENDORS, UH, HAVE A MASSIVE LIST GOING, LOCAL BUSINESSES AND THAT SORT OF THING.
NOT ONLY THAT, WE HAVE SOME BIG LEAGUERS COMING IN.
DUSTY BAKER WILL BE, UH, AT OUR OPENING CEREMONIES FOR THIS EVENT.
WE, UH, WE ACTUALLY GOT A TRUCK FROM A LOCAL DEALERSHIP THAT'S GONNA KIND OF DRIVE HIM AROUND THE WARNING TRACK, MINUTE MADE FEEL, AND, AND BRING THEM OUT THROUGHOUT THE OPENING CEREMONIES, UH, TRYING TO GET THE, UH, THE MASCOTS FROM BOTH, UH, MINUTE MAID AND, UH, SUGAR LAND SPACE COWBOYS TO COME OUT, KINDA, UH, MAKE THAT EVENT A LITTLE BIT MORE FUN.
ANY OF OUR SPONSORS ARE WELCOME TO COME OUT AND BE INTRODUCED AT THE OPENING CEREMONY AS WELL.
UH, THAT'S ONE OF THE INCENTIVES, UM, THROUGH THAT.
THIS WILL BE MARCH 13TH IS THE OPENING CEREMONIES.
THAT IS GONNA BE 13, UH, THURSDAY, MARCH 13TH.
CEREMONIES WILL START AT 6:00 PM AND GO TILL ROUGHLY EIGHT 30.
UM, PROBABLY NOT ANY LATER THAN THAT.
THE TOURNAMENT WILL BE VERY BUSY, UH, THE 14TH THROUGH THE 16TH, AND THAT'LL RUN FROM YOUR, YOU KNOW, 8:00 AM UNTIL NINE OR 10, NINE OR 10:00 PM TIMES.
UH, SO THIS IS A, THIS IS, WE'RE PLANNING ON FIVE TO 6,000 PEOPLE BEING IN THE PARK DAILY, POSSIBLY A TOTAL OF 23 TO 30,000 TOTAL.
UM, SO WE'RE KIND OF ALL HANDS ON DECK PREPARING FOR THIS EVENT.
AND THAT FIRST NIGHT IS THE NIGHT THAT WE'RE GONNA HAVE A WELCOME TABLE.
SO WE'LL BE THERE FOR THE OPENING CEREMONIES.
WHAT TIME WILL WE NEED TO BE THERE FOR THAT? IS IT, IT STARTS AT SIX.
WE'LL, I'LL SE I'LL SEND YOU, WE FINALIZING AND WE'RE WORKING WITH ANGEL, WHO IS KIND OF, UM, YOU KNOW, THE, THE DIRECTOR OF THIS PARTICULAR EVENT, PER SE, TO GET US A, UM, A SCRIPT FOR THAT OPENING CEREMONY.
AND, UH, I WOULD SAY PROBABLY, YOU KNOW, 5, 5 30 OKAY.
IS GONNA BE A GOOD ESTIMATED TIME, AND I'LL GET THAT SENT OVER TO YOU GUYS.
UM, BUT WE'LL HAVE FOOD VENDORS.
WE'RE LOOKING AT TRYING TO GET FOOD VENDORS THAT REPRESENT EACH COUNTRY.
SO, UH, JUST KIND OF, WE'LL HAVE FLAGS OUT THAT REPRESENT EACH COUNTRY.
UM, AGAIN, TRYING TO WORK, WORK WITH SOME, SOME SPONSORS ON SOME STUFF TO MAKE THE PARK REALLY, REALLY POP AND LOOK COOL, UH, FOR THIS PARTICULAR EVENT.
SO, UH, THIS IS, THIS IS SOMETHING WHERE WHEN THEY LEAVE, THEY CAN'T BOOK QUICK ENOUGH FOR THE FOLLOWING YEAR KIND OF THING FOR THE CITY OF LEAGUE CITY.
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AND THIS DEAL AND THIS PARTNERSHIP, AND FOR IT TO ONLY GROW FROM THERE.LAST YEAR, THEY HELD THIS AT A COMPETITOR, UH, COMPETITORING COMPETITOR FACILITY WITH HALF THE AMOUNT OF TEAMS. UH, AND ANYWAYS, THAT COMPETITOR FACILITY WAS BLOWN OUTTA THE WATER WITH JUST THE OVERALL ATTENDANCE.
AND SO NOW WE GOT DOUBLE AMOUNT OF THE TEAMS. UM, SO WE'RE REALLY PREPARING FOR, FOR THAT VOLUME OF PEOPLE.
UM, LET'S SEE, WHAT DID I LEAVE OFF? I THINK I WENT THROUGH ALL OF THAT.
AND, UH, LIKE I SAID, I'LL SEND YOU OVER A DETAILED SCRIPT.
UM, SO BUSINESS DEVELOPMENT MANAGER, THIS KIND OF GOES OVER, YOU KNOW, MY POSITION, WHAT THEY BROUGHT ME IN FOR.
UM, OF COURSE, I CAN READ IT OUT LOUD TO YOU, BUT, UH, WE'LL KIND OF BRANCH OFF OF THIS HERE IN A MINUTE.
IDENTIFYING NEW BUSINESS OPPORTUNITIES WHILE EXPANDING CLIENT, LONG TERM, BUILDING RELATIONSHIPS THAT DRIVE PROFITABILITY AND GROWTH IN THE BALLPARK.
AKA BUILD RELATIONSHIPS WITH THE PEOPLE AROUND YOU.
AND THAT'S WHAT I'VE REALLY BEEN WORKING ON DOING ALL THE WAY FROM, UM, LOCAL, SMALLER BUSINESSES ALL THE WAY, YOU KNOW, TO, TO YOUR, YOUR, YOUR, YOUR RED BULL, YOUR, YOU KNOW, BIGGER LOCAL BUSINESSES, UTMB, WHICH WILL ALSO BE PRESENT DURING THIS YOUTH WORLD BASEBALL CLASSIC OUT THERE, BRINGING, THEY'RE BRINGING VOLUNTEERS, UH, AS A, UH, FIRST AID UNIT.
SO, UH, IT'S BEEN SO MUCH FUN, UH, THIS, THIS PART, JUST REALLY ENGAGING WITH, UM, LOCAL COMMUNITY MEMBERS, BUSINESSES, ORGANIZATIONS, AND JUST FEELING HOW THEY COULD WORK WITH A, WE COULD WORK TOGETHER THE BEST WITH A BALLPARK.
RELATIONSHIP WISE, IT'S, IT'S BEEN A LOT OF FUN.
UM, MAXIMIZING INTERESTS, SPECIAL EVENTS SUCH AS COMPANY EVENTS, LUNCHEONS, TEAM BUILDING PARTIES, WEDDINGS, VIEWING PARTIES, MARKETS, CARNIVALS, CIRCUS EVENTS, CASINO NIGHTS.
UH, THESE ARE ALL LISTED BECAUSE THESE ARE THINGS THAT ARE ACTUALLY HAPPENING.
AND SO, UM, IN ADDITION TO THAT, WE'VE GOT SOME OTHER EXCITING THINGS.
I'M DOING A SIP AND STROLL EVENT, BY THE WAY.
I SHOULD HAVE A FLYER OUT NO LATER THAN MARCH 1ST.
SIP AND STROLL EVENT, APRIL 12TH AT THE BALLPARK.
UM, WE WILL HAVE, UH, BEER VENDORS, WINE, TONS OF SHOPPING.
UM, SOMEBODY REACHED OUT TO ME YESTERDAY ABOUT WANTING TO COME OUT AS A STANDALONE LASER TAG.
SO, UM, SIP AND STROLL EVENT, UM, AS WELL.
SO JUST MAXIMIZING OUR OVERALL EVENT POTENTIAL, NOT JUST BAT AND BALL SPORTS.
WE HAVE AN UNBELIEVABLE LAYOUT AT THAT FACILITY, SO JUST REALLY MAXIMIZING THAT POTENTIAL.
APRIL 12TH AND THE TIMES WILL BE 12 TO FIVE ON THAT FLYER WILL BE SENT OUT.
I'LL GET THAT TO COMMUNICATIONS AND WHATNOT.
THE FIRST WEEK OF MARCH, NO LATER.
UM, AND THEN, UM, STEERING THE BALLPARK TOWARD LONG-TERM SUCCESS BY OBTAINING SPONSORS AND LONG-TERM BUSINESS BUSINESS PARTNERS.
THIS ISN'T SOMETHING, UM, THAT I'M TRYING TO DO SHORT TERM.
I'M TRYING TO BUILD THESE LONG-TERM RELATIONSHIPS, UH, WHERE PEOPLE WANT TO INVEST IN THE BALLPARK, AND WE'RE ALL SEEING OUR, UM, ROI COME TO FRUITION AND REALLY SEEING EVERYTHING THAT CAN BE AND COME OF THE BALLPARK.
LASTLY, ALONG WITH THE POSITION ALSO COMES STRATEGIC PLANNING, CONSISTENT COLLABORATION, BUILDING AND MAINTAINING CLIENT RELATIONSHIPS, NEGOTIATIONS, SHORT TERM, LONG TERM GOALS, AND MARKET RESEARCH AND ANALYSIS.
THERE'S A, THERE'S A LOT OF DATA AND THINGS THAT ARE PUT INTO THIS.
WHAT PARTNERSHIP IS GOOD FOR, FOR ONE PERSON IS NOT THE BEST FOR THE OTHER.
SO YOU GOTTA, YOU GOTTA FIGURE OUT, OKAY, I WANNA SPONSOR WITH RED BULL, BUT THAT'S, THEY'RE NOT GONNA BE INTERESTED IN THE SAME SPONSORSHIP PACKAGE, SAY CERTA PRO OR, YOU KNOW, THERE'S JUST GONNA BE SOME, SOME TRADING, SOME NEGOTIATIONS, WHATEVER'S BEST FOR THAT PARTNERSHIP, THE BALLPARK RETURN ON INVESTMENTS FOR THEM AS WELL.
AND OVERALL, YOU WANNA MAKE SURE THAT ALL THE NUMBERS ALIGN AND ARE MAKING SENSE FOR, UH, LONG TERM.
UH, YOU KNOW, JUST A LITTLE BIT OF BACKGROUND
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ON ME.I'M, I WAS AN ATHLETIC PROGRAMS COORDINATOR ACTUALLY FOR THE CITY OF BAYTOWN PARKS AND REC, AND I WAS THERE FOR FIVE YEARS.
AND, UM, AARON ACTUALLY, UM, YOU KNOW, TOLD ME ABOUT THIS, THE OPPORTUNITY.
UH, SO I APPLIED AND, UH, REALLY EXCITED TO BE HERE.
MY PASSION AND DRIVE IS REALLY BUILDING RELATIONSHIPS AND SOMETHING ABOUT THAT BALLPARK, JUST, I DON'T KNOW, IT HITS HOME FOR ME, SOMETHING ABOUT IT.
AND LASTLY, UM, OUR ONE YEAR, IT'S TONIGHT COLD RAIN, UH, SNOW.
I DON'T KNOW, IT MIGHT BE 70 DEGREES AT SOME POINT, THEN DROP BACK DOWN TO 30, I DON'T KNOW, WEATHER
THIS IS NOT, YOU DO NOT HAVE TO BE AN ATHLETE PLAYING ANYTHING AT ALL.
UM, WE WILL HAVE SOME MEMORABLE COINS AND WELL, I'VE GIVEN YOU THE CARDS FOR THE FIRST 100, UM, PEOPLE THAT COME INTO THE PARK.
AND I JUST WANTED TO POINT OUT TOO, THAT THE COMMUNICATIONS DEPARTMENT HAS BEEN WORKING WITH, UH, LAUREN AND STEPHANIE TO COME UP WITH A WHOLE LOGO AND BRANDING.
SO YOU MAY NOTICE THE BRANDING.
UH, AND IT'S ON EVERYONE'S UNIFORMS. THEY'RE PUTTING SIGNS THROUGHOUT THE PARK.
UM, I THINK IT'S EVEN IN ONE OF THOSE PACKETS, BUT YEAH, I MEAN, YOU CAN KIND OF SEE ALL THE, THE LOOK AND THE FEEL OF EVERYTHING.
SO THAT'S, UH, WE EVEN MADE A LITTLE STICKER TOO.
YEAH, IF YOU HAVE THE STICKER, BUT SO YOU'LL SEE, YOU'LL SEE, OH, YOU HAVE, YEAH, SO THOSE ARE GONNA GO ON THE SEATS.
THOSE ARE THE ONES THAT WILL GO ON THE BACK OF THE SEATS THAT YOU CAN POTENTIALLY, UH, YOU CAN CLICK ON THAT QR CODE NOW.
IT'S JUST GONNA TAKE YOU TO, UM, BASICALLY THE LEAGUE CITY, THE VISITOR VISITOR PAGE.
UH, BUT WE CAN BUILD OFF OF THAT TO WHERE YOU WILL HAVE YOUR, YOUR, YOUR POPUP LINKS THAT CAN LINK YOU TO REALLY WHATEVER YOU LIKE, ORDERING EVERYTHING.
ONCE ALL OF THEIR THINGS COME ONLINE, FANTASTIC.
WHENEVER THEY OPEN THE APP, SCAN THE THING, AND THEY CAN ACTUALLY ORDER, THEY'LL BE ADD PUT IN THE VISIT, WE THAT SAYS, ORDER YOUR BALLPARK RIGHT NOW.
WELL, AND, AND THAT'S, WRITE THAT DOWN.
BECAUSE SOME OF THESE BASEBALL AND THEY DON'T WANNA MISS A BEAT.
SO, UM, BUT IT COULD BE WHEN YOUR KID SCORES A HOME RUN, YOU CAN'T MISS IT.
I, YOUR CAN'T TELL YOU HOW MANY TIMES PARENTS WALK OFF AND THEIR KIDS HIT THE HOME.
THAT'S WHEN THEY HIT THE BEST.
UH, BUT, UH, WITH THAT BEING SAID, I CANNOT THANK COMMUNICATIONS ENOUGH FOR THE RELATIONSHIP THAT WE'VE HAD WITH ONE ANOTHER BUILDING UP TO THIS MOMENT.
I THINK YOU GUYS IN FRONT OF YOU, YOU HAVE A, UM, SPECIAL EVENTS PACKET.
THIS IS SOMETHING THAT WE'VE HAVE WORKED WITH COMMUNICATIONS ON, UM, BUILDING WHENEVER, WHENEVER I GOT HERE AND, AND KIND OF CLEANING UP AND, YOU KNOW, THIS IS WHAT I SEND OUT.
I HAVE A, UM, I BOUGHT INTO A LITTLE PROGRAM THAT, UM, I CAN CREATE A WEBPAGE AND PUT THIS PACKET IN, AND IT GOES OUT TO, YOU KNOW, THOUSANDS OF PEOPLE SEARCHING FOR A FACILITY AND LOCATION TO HOLD THEIR NEXT EVENT AT.
SO, UM, YOU KNOW THAT THIS IS CONSISTENTLY, UM, TO THOUSANDS OF PEOPLE LOOKING FOR A, A, A VENUE.
AND I DO, I GET LEADS EVERY DAY, UM, FOR WEDDINGS, FOR, FOR BABY SHOWERS, FOR 50TH BIRTHDAY PARTIES, FOR, UM, THE LIST GOES ON FOR WOMEN'S CONFERENCES, CONFERENCES.
AND SO, UH, THIS IS A, THIS IS, THIS IS AWESOME HERE.
AND IT'S A GREAT DISPLAY TO BE ABLE TO PASS ALONG TO CONTINUE TO BRANCH OUT AND, AND BOOK THESE, THESE, UH, SPECIAL EVENTS.
UM, AND THEN WE'VE ALSO PUT ADVERTISEMENTS, UH, INTO MAGAZINES.
YOU WANNA BRING THOSE UP? OH, MAN, THAT, THAT WAS UNBELIEVABLE TOO.
SO WE'VE PUT 'EM IN A SPORTS YEAH, YOU, OH, THAT'S AS PART OF YOUR REPORT, SO IT'S OKAY.
YEAH, WE, WE, WE'VE BEEN WORKING VERY CLOSELY WITH LAUREN TO MAKE SURE THAT SHE HAS THE MARKETING MATERIALS THAT SHE NEEDS TO GO OUT AND BOOK THIS FACILITY AND SELL IT.
SO WE HAVE AN AD THAT WILL BE, UH, INSERTED IN TEXAS MEETING EVENTS, TEXAS MEETING PLANNER GUIDE, THAT'S THAT ONE.
AND THEN WE ALSO HAVE THE ULTIMATE SPORTS PLANNING GUIDE THAT WILL BE PUBLISHED THIS SUMMER, AND WE'LL REPURPOSE THIS.
HAD TO MAKE IT A LITTLE BIT MORE SPORTS.
THIS IS MORE GENERAL PURPOSE FACILITY MARKETING.
AND THEN, UH, WE'RE BUILDING OUR WEBSITE.
SO WE HAVE, UH, YOU KNOW, A WHOLE LANDING PAGE ON OUR WEBSITE TO HELP SHOWCASE THAT.
AND SO WE'VE JUST BEEN COLLECTING PHOTO VIDEO ASSETS AND CREATING MARKETING MATERIALS SO THAT SHE
[00:25:01]
HAS, THE THING IS THAT SHE NEEDS TO SEND TO PEOPLE, LET THEM KNOW THAT THIS IS HERE, THIS IS ONLINE, AND THIS IS, YOU KNOW, AVAILABLE FOR BOOKING.A LOT OF DIFFERENT THINGS HAPPENING AT ONE TIME.
UM, AND ANY ENHANCEMENTS OR, UM, PROJECTS THAT WE HAVE, YOU KNOW, WE KINDA GO IN AND WE, WE TAKE NEW PHOTOS AND PICTURES AND VIDEOS, AND THEN WE INTEGRATE THOSE AS WE KIND OF, YOU KNOW, UM, YOU KNOW, MAKE ENHANCEMENTS THROUGHOUT THE PARK.
SO I KNOW THAT WE GOT OUR NEW FLOORING IN THE NORTH RESTAURANT, AND WE WENT THROUGH ALL OF OUR, UM, YOU KNOW, OUR PACKETS AND PHOTOS, AND WE PUT THOSE NEW PHOTOS IN THERE.
SO ANY ENHANCEMENTS THAT WE MAKE, UH, GO DIRECTLY BACK INTO THIS.
AND THAT WAY IT'S CONSTANTLY BEING UPDATED AND, AND KEPT UP WITH IN THAT WAY.
WE ALSO HAVE A, UM, SPONSORSHIP, UH, OPPORTUNITY PACKET.
YEAH, I PRINTED SOME OF THEM OUT.
THERE'S, THERE MAY BE ENOUGH FOR EVERYBODY TO PICK, TAKE ONE, BUT IT'S THAT THICKER PIECE THAT'S STAPLED AND THAT KIND OF IS THE TOOL THAT SHE'LL USE TO GO THROUGH WHEN SHE DOES HER SALES PRESENTATIONS IN DIFFERENT, SO IF YOU KNOW OF ANYBODY THAT'S INTERESTED IN BEING A SPONSOR,
DO, DO PASS ALONG THIS INFORMATION.
UM, THIS BREAKS DOWN, YOU KNOW, DEMOGRAPHICS, DATA, ROI POTENTIAL GIVES YOU INFORMATION ON THE BALLPARK, GIVES YOU INFORMATION ON LEAGUE CITY.
UM, A LOT OF IT IS NAMING RIGHTS, UH, GOOD VISUALS FOR THAT.
IF YOU EMAIL ME AND YOU SAY, HEY, LAUREN, SUCH AND SUCH IS A SPONSOR, UH, THEY WOULD LIKE TO SEE THEIR BRANDING IN THE PARK, SEND ME THEIR LOGO, WE CAN KIND OF MESS WITH THAT AND PLAY WITH IT.
AND SO THAT THEY CAN HAVE A VISUAL OF REALLY WHAT THAT WOULD LOOK LIKE.
UM, BUT WE, WE ARE OPEN OUTSIDE OF THIS TO ADDITIONAL IN KIND SMALLER ACTIVATION BOOTHS.
WE'RE ALL ABOUT PEOPLE COMING OUT, YOU KNOW, AND ENGAGING WITH THE, THE CITIZENS AND PEOPLE AT THESE EVENTS, TOURNAMENTS, ET CETERA.
UM, AGAIN, IT GOES ALL THE WAY TO BUILDING THOSE RELATIONSHIPS.
SO, UH, FEEL FREE TO SCROLL, YOU KNOW, KIND OF LOOK THROUGH THIS ON YOUR OWN.
A BIG ONE IN THERE IS OUR DIGITAL SCOREBOARD ADS.
AND THAT THE USE SCOREBOARD COMPANY THAT WE GO THROUGH ON THIS TELLS ME YOU JUST CAN'T HAVE ENOUGH.
YOU, YOU CAN HAVE A LOT OF THOSE.
SO, UM, I'M JUST GONNA KEEP HITTING THOSE, KEEP HITTING THOSE PRETTY HARD, UM, SO THAT WE CAN FILL THOSE UP.
BUT AGAIN, FEEL, FEEL FREE TO LOOK AT THIS ALL THE WAY FROM, UM, FACILITY NAMING RIGHTS.
SO YOUR, YOU KNOW, YOUR BIG BRAND SIGNAGE NAME WOULD GO ON THE FRONT OF THE PARK AND ALL INSIDE OF THE PARK TO STADIUM SEATING, UH, RIGHTS TO WHERE ON THE BACK OF THE SEAT YOUR LOGO AND YOUR BRANDING COULD GO POTENTIALLY ON THERE.
UM, THAT'S SOMETHING THAT WE'VE PUT TOGETHER WITH ONE ANOTHER, UM, OVER THE LAST COUPLE MONTHS AND GOT THE BLESSING FROM COUNCIL AND, YOU KNOW, TO MOVE FORWARD ON THAT.
SO WE'VE BEEN REALLY, REALLY HITTING THAT PRETTY HARD.
UM, I'M EXCITED FOR WHAT'S TO COME IN THE BALLPARK AND, UH, JUST, JUST KEEP IN MIND, YOU KNOW, THE PROFESSIONALISM, THE CLEANLINESS, UM, IS WHAT WE'RE GONNA KEEP IN MIND.
WE DON'T WANT IT TO LOOK LIKE, YOU KNOW, A BANNER CENTER, UH, OR ANYTHING LIKE THAT.
UM, WE WANT IT TO LOOK NICE, CLEAN, AND FOR ALL OF US TO BE ON BOARD.
SO ANY BIGGER LARGE SCALE SPONSORSHIPS WILL HAVE TO BE APPROVED AND, AND ACCEPTED, UM, AS WELL.
SO, SO WE WON'T HAVE ANY CBD SHOPS OR MASSAGE PARLORS AS ANY OF OUR SPONSORS ARE ON THE SCOREBOARDS.
SO, UH, IF YOU SEE LIKE IN THE TIRE, AND I'M ALMOST DONE, I APOLOGIZE.
IN THE TOP RIGHT CORNER, YOU'LL SEE LIKE SOME FANS IN THE STANDS UP THERE IN THIS PHOTO.
UH, WE ARE WORKING WITH, UH, A VINYL COMPANY, AND THIS IS EXCITING.
UH, AND I'VE REALLY TOLD THEM I, I NEED SOME MOCKUPS SOONER THAN LATER ON THIS.
UM, SO WE'RE LOOKING AT REDOING THE FANS IN THE STANDS, UM, AND SOME, SOME REPLICAS, BUT IN THAT WILL BE A FAN ZONE WHERE YOU OR ANYBODY THAT HAS ANY TIES PASSION WITH THE PARK OR ANY INDIVIDUAL BUSINESS COULD PUT THEIR FACES IN THERE.
OH, SO THE, SO THE, SO THE FAN ZONE WILL BE AN OPPORTUNITY FOR YOU TO PURCHASE YOUR OWN HEADSHOT, YOUR FAMILY'S HEADSHOT, AND PUT 'EM IN THAT, THAT SECTION OF THE STANDS.
AND SO, SPONSORSHIP OPPORTUNITY AS WELL, BUT ALSO ADDED VALUE.
'CAUSE YOU HAVE THAT REOCCURRING FAMILY THAT COMES OUT THERE SIX, SEVEN TIMES
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A YEAR AND THEY, THEY CONTINUOUSLY GET TO SEE THEIR, THEIR, UH, THEIR OWN SELFIES, I GUESS, PER SE, IN THE STANDS.SO THAT'S GONNA BE, THAT'S GONNA BE REALLY COOL AND THAT'S GOING TO HAPPEN.
IT'S JUST A MATTER OF THE LOGISTICS BEHIND IT AND, UH, GETTING IT WORKED OUT.
BUT I THINK WE HAVE A GOOD PLAN, UM, IN PLACE FOR THAT.
I CAN'T BELIEVE IT'S BEEN A YEAR, I KNOW SINCE WE TOOK OVER, SO YEAH, THAT'S SUPER COOL.
I WILL BE QUICK 'CAUSE I HAVE TO GO TO ANOTHER MEETING AS I ALWAYS DO.
I'M ALWAYS DOUBLE BOOKED DURING THIS TIME.
OUR ARTIST IN RESIDENCE PROGRAM THAT I TOLD YOU ABOUT LAST TIME, UH, WE WERE SEEKING APPLICATIONS UP UNTIL FEBRUARY 14TH, AND WE'VE GOT 16 APPLICATIONS FROM 16 DIFFERENT ARTISTS.
SO WE'LL BE REVIEWING ALL OF THOSE APPLICATIONS.
UH, WE WILL BE, UM, LOOKING OVER THOSE AND WE'RE DOING UP TO THREE ARTISTS AT ONE TIME, SO WE DON'T WANNA DO ANY MORE THAN THREE AS WE START THIS PILOT PROGRAM.
AND IT'S OVER AT THE GERARDI HOUSE IS WHERE THE STUDIO SPACE IS.
SO WE'RE REALLY EXCITED TO BE REUSING THIS, THIS BUILDING THAT WE KIND OF HAVEN'T DONE ANYTHING WITH.
SO, UH, SO WE'RE EXCITED ABOUT THAT.
UM, OUR MURAL IS GONNA FINALLY HAPPEN.
I DON'T KNOW IF YOU'VE DRIVEN BY THE PLAZA TO SEE ALL THE ASPHALT WORK THAT THEY'RE FINALLY DOING OVER THERE.
RIGHT AT THE, UM, RIGHT AT MAIN STREET AND THE FEEDER ROAD FOR I 45.
IT'S THE DOLLAR TREE AND JUMPING WORLD, AND I FORGET THE CRAWFISH PLACE THAT'S OVER THERE.
UH, SO THEY'RE RE ASPHALTING THE ENTIRE PARKING LOT DOING LANDSCAPING.
AND SO OUR BIG HUGE MURAL WILL BE STARTED TO BE PAINTED IN MID-MARCH, EARLY APRIL, JUST BASED ON HOW SOON THEY CAN GET THE ASPHALT DONE, WHICH IS KIND OF A BETTER TIME TO PAINT THAN IN THE MIDDLE OF THE SUMMER.
UM, SO THAT'LL PROBABLY TAKE ABOUT A MONTH FOR HIM TO COMPLETE JUST WITH THE SCAFFOLD.
AND HE'S ACTUALLY BRINGING IN A COUPLE PEOPLE TO ASSIST HIM, ADAM SOCI, TO PAINT.
SO OUR MUSIC FRIENDLY CERTIFICATION IS HAPPENING.
UM, WE'VE HAD A COUPLE MEETINGS OF OUR MUSIC INDUSTRY ADVISORY GROUP.
WE'VE ALREADY HAD TWO MEETINGS, UH, WHICH IS JUST, UH, A GROUP OF FOLKS THAT ARE INTERESTED IN THE MUSIC SCENE.
I KNOW THERE'S MEMBERS OF THE LEAGUE CITY FOLK ASSOCIATION, LEAGUE CITY HISTORICAL SOCIETY, UH, MIKE PETERSON IS A PART OF THAT GROUP.
WE HAVE SEVERAL MUSIC SCHOOL OWNERS THAT ARE A PART OF THAT GROUP.
AND WE'RE LOOKING FOR MORE TO JOIN, TRYING TO GET SOMEONE FROM THE LEAGUE CITY MUSICAL FESTIVAL TO BE A PART OF THAT ADVISORY BOARD.
BUT APRIL 26TH, IF YOU WANNA SAVE THAT ON YOUR CALENDAR, IT'S A SATURDAY.
SO THE LEAGUE CITY FOLK ASSOCIATION, THEY NORMALLY DO A CONCERT THE LAST FRIDAY OF THE MONTH, BUT THEY'RE GONNA PUSH IT TO THAT SATURDAY OF THE MONTH BECAUSE MEMBERS OF THE TEXAS MUSIC OFFICE ARE COMING TO DO THE OFFICIAL PRESENTATION, UM, AT THE CONCERT.
SO WE'RE REALLY EXCITED ABOUT THAT.
ALSO EXCITED THAT WE'RE GONNA BE HOSTING ANOTHER SATURDAY NIGHT JAZZ EVENT.
UH, WE'RE GOING TO DO JUST ONE EVENT ON MAY 24TH.
THEY'RE NOT STARTING UNTIL SIX 30.
UH, SO THAT WAY YOU GET YOUR WEDDING DONE.
AND, UH, WE WON'T THE 24TH? YEAH, THE 24TH.
SO WE'RE GONNA HAVE THREE DIFFERENT BANDS.
IT'S A PARTNERSHIP WITH KTSU, UH, FN AND GET FM 99, 90 0.9 OUT OF, UH, THE TEXAS SOUTHERN UNIVERSITY.
SO THEY'RE GONNA BE PROMOTING IT HEAVILY.
LAST YEAR'S CONCERTS, WERE VERY SUCCESSFUL IN BRINGING FOLKS FROM OUT OF TOWN.
WE HAD PEOPLE AS FAR AS CONROE, UM, AND KATIE THAT CAME TO ATTEND.
AND BECAUSE THAT IS THE MEMORIAL DAY WEEKEND WHEN WE'RE HOSTING IT, UH, STEPHANIE AND I WILL BE WORKING TO DO KIND OF A PROMO OF SPEND YOUR YOUR WEEKEND IN LEAGUE CITY FROM, UM, HERE'S YOUR MEMORIAL DAY ITINERARY.
HERE'S YOUR MEMORIAL DAY ITINERARY, THE JAZZ EVENT.
I KNOW WE'VE BEEN TALKING TO KIM OVER AT, UH, SOUTH SHORE, JUST TO SEE IF THERE'S ANY OTHER, BETWEEN OPENING THE POOL AND THERE'S ANY SIP AND SALES OR WINE OR ANYTHING LIKE THAT THAT WE CAN BE USED TO ATTRACT PEOPLE TO COME AND STAY, YOU KNOW, FOR THAT KIND OF WEEKEND.
UM, WE HAVE OUR NONPROFIT EXPO THAT'S COMING UP NEXT MONTH, SO IF YOU KNOW ANY NONPROFITS THAT, UH, WANNA BE A PART OF THAT, IT'S TOTALLY FREE.
UH, IT'S A GREAT WAY TO CONNECT, UM, RESIDENTS IN OUR COMMUNITY, NOT ONLY WITH RESOURCES, BUT ALSO RESIDENTS THAT WANNA VOLUNTEER FOR DIFFERENT NONPROFITS.
WE'RE DOING IT AGAIN THIS YEAR, AND IT'S APRIL 29TH, I WANT TO SAY.
I THINK THAT'S THE RIGHT MARCH 29TH.
I'M, I'M ALREADY JUMPING AHEAD TO ABEL MARCH 29TH.
I KNEW, I KNEW I HAD ONE THING, CORRECT.
I KNEW I HAD ONE THING, CORRECT.
AND THEN FINALLY, BELIEVE IT OR NOT, I KNOW IT'S COLD RIGHT NOW, BUT WE'RE PLANNING FOR JUNE 14TH, WHITE LIT AND NIGHT.
UH, SO THE APPLICATION, UH, IS OPEN RIGHT NOW FOR ARTISTS AND MUSICIANS.
WE'RE GONNA START PROMOTING THAT THIS WEEK.
UM, AND SO, UH, WE'RE EXCITED.
THIS IS OUR FOURTH ANNUAL TIME THAT WE'RE DOING IT TO KEEPS GETTING BIGGER AND BETTER.
[00:35:01]
NO, FOURTH, IT'S THE FOURTH, BELIEVE IT OR NOT.I THOUGHT WE'VE DONE IT THREE TIMES ALREADY.
WE'VE DONE IT THREE TIMES ALREADY, BELIEVE IT OR NOT.
SO THIS IS THE FOURTH TIME, UM, KEEPS GETTING BIGGER AND BETTER.
WE'LL HAVE OVER A HUNDRED ARTISTS THAT WE, WE SCREEN THROUGH TO MAKE SURE THERE'S NOTHING, YOU KNOW, INAPPROPRIATE.
AND IT'S, YOU KNOW, WE'VE KIND OF OPENED IT A LITTLE BIT MORE TO CRAFTS THIS YEAR AS WELL.
SO THERE'S, UH, PRICE POINTS FOR EVERYONE.
CERTAINLY IF YOU WANNA BUY FINE ARTS, GREAT.
BUT, YOU KNOW, WE CERTAINLY WANNA KEEP OPEN TO, TO THE TEXTILES.
A LOT OF, I MEAN, EVERYTHING RIGHT NOW IS CROCHET.
LIKE CROCHET ANIMALS ARE LIKE THE LATEST AND GREATEST THING THAT KIDS WANT, WHICH IS, BLOWS MY MIND, UH, WITH ALL THE TOYS THAT ARE OUT THERE RIGHT NOW.
SO, UM, SO WE'VE GOT A COUPLE OF, COUPLE OF FUN THINGS THAT ARE HAPPENING, UH, RELATED TO THE ARTS AND THE PERFORMING ARTS, VISUAL ARTS AND PERFORMING ARTS SCENE.
SO I PRINTED OUT MY BOARD REPORT FOR YOU.
[VII. CVB Manager report on current projects and financials – Stephanie Polk]
IN YOUR BIG PACKET HERE.I WAS ABLE TO TRY TO COMBINE EVERYTHING THIS TIME.
UH, AFTER YOUR MEETING MINUTES, I BELIEVE I HAVE A PICTURE.
I HAD TO PUT MY PICTURE UP THERE.
THIS IS THE NEW PHOTO OP IN LEAGUE CITY AT BUTLER'S COURTYARD.
AND I HAD TO PUT MY PICTURE IN THERE SOMEHOW.
FIRST OF ALL, WE, A COUPLE WEEKS AGO, UH, WE HAD, WE WERE HONORED BY THE BAY AREA HOUSTON BALLET AND THEATER.
THEY GAVE, UH, THE LEAGUE CITY CONVENTION AND VISITORS BUREAU IN, IN CITY THE, UH, BRAVO AWARD.
THEY ARE HONORING ORGANIZATIONS, INDIVIDUALS THAT HAVE GREATLY FURTHERED EFFORTS TO BRING CULTURAL ENRICHMENT TO OUR COMMUNITY.
SHE SAYS, BY HONORING LEAGUE CITY WITH THIS AWARD, WE CELEBRATE ITS LEADERSHIP IN MAKING CULTURAL AWARENESS A PRIORITY AND RECOGNIZE ITS LASTING IMPACT IN SHAPING A MORE CONNECTED, INSPIRED AND CULTURALLY RICH COMMUNITY FOR GENERATIONS TO COME.
AND THAT'S MS. JILL REASON, WHICH I KNOW THAT SHE'S COME HERE AND SHE'S PRESENTED TO US BEFORE ABOUT HER DIFFERENT PROGRAMS. AND WE'VE ALWAYS WORKED VERY CLOSELY WITH THE, WITH THE BALLET ON A VARIETY OF EVENTS THROUGHOUT THE YEAR.
AND SO THIS AWARD WAS TO THANK THE CVB, UH, FOR THE SUPPORT OF ALL THESE YEARS.
AND THERE'S JUST SOME PICTURES THERE.
WE WERE ACTUALLY ON THE DANCE FLOOR WITH THE BALLERINAS UP CLOSE AND PERSONAL.
I MEAN, I, I FELT LIKE I WAS GOING TO BE SORE FROM WATCHING THEM DO ALL THE THINGS THAT THEY WERE DOING THE NEXT DAY.
'CAUSE IT WAS, IT WAS VERY IMPRESSIVE.
I JUST WANTED TO SHOW Y'ALL SOME PICTURES OF THAT.
AND ALSO JUNE KEPT TO COME WITH US, SO THAT WAS REALLY GOOD.
I ENJOYED, UM, IT WAS VERY COOL.
CURRENT PROJECTS AND PRODUCTIONS.
UH, I HAVE BEEN WORKING REALLY THE MAJORITY OF OUR TIME UP UNTIL LIKE THIS LAST WEEK HAVE BEEN SPENT ON OUR NEW WEBSITE.
JULIANA AND I ARE BOTH WORKING TO BUILD PAGES, EDIT CONTENT AND PHOTOS AND GET IT READY TO LAUNCH.
UH, I WANTED IT TO LAUNCH THE FIRST QUARTER OF THIS YEAR.
AND SO WE ARE REALLY TRYING TO GET THAT DONE.
UH, WE ARE VERY, VERY CLOSE, SO I CAN'T WAIT TO GET THAT OFF MY PLATE.
WE'VE ALSO UPDATED OUR VISIT WIDGET TOURS AND THOSE WERE GONNA BE EMBEDDED INTO OUR NEW WEBSITE.
AND I HAVE A SCREENSHOT THERE TO SHOW YOU, LIKE OUR HISTORIC DISTRICT TOUR.
IT'S ACTUALLY ON OUR HISTORIC DISTRICT PAGE, AND YOU CAN, IT'S, IT'S INTEGRATED WITH OUR, OUR TECHNOLOGY THAT WE'RE USING.
UH, WE ALSO UPDATED OUR AND REPRINTED OUR BIRDING GUIDES AND I PUT A COUPLE OF THEM OUT FOR YOU THERE.
UH, BECAUSE IT IS BIRDING SEASON, WE ARE RIGHT IN SPRING MIGRATION TIME, AND THOSE WILL BE VERY USEFUL AS WE DISTRIBUTE THEM.
UH, YOU CAN PICK A LOT OF THEM UP AT THE VISITOR CENTER.
IF YOU NEED MORE THAN THAT, YOU CAN ALWAYS CALL ME AND COME PICK 'EM UP AT MY OFFICE TOO.
UH, WE HAVE A PROGRAM WITH TOUR TEXAS.COM AND WE UPDATED THAT SITE CONTENT.
I ALSO HAVE A CULTURE MAP HOUSTON AD CONTRACT FOR THE YEAR FINALIZED.
AND I AM, I AM KIND OF WAITING ON LAUNCHING A LOT OF MY DIGITAL ADVERTISING UNTIL I GET THE NEW WEBSITE UP.
UH, SO IT'S KIND OF, THERE'S NOT A WHOLE LOT OF MARKETING REPORTS TO SHOW YOU TODAY BECAUSE OF THAT.
I DON'T HAVE 'EM LIVE JUST YET.
I'M ALSO WORKING, UH, CLOSELY WITH EVENT SMITH AND AN AN AGENCY CALLED MADDEN MEDIA TO DO BAY AREA HOUSTON REGIONAL TOURISM PROMOTIONS.
SO I'VE KIND OF BEEN RUNNING INTERFERENCE BETWEEN THE COMMUNITIES AND, AND GETTING, UH, SOCIAL CONTENT SCHEDULED AND, AND, AND HANDLING ALL THAT STUFF TOO.
UH, WE ALSO WILL BE WORKING ON A NEW VIDEO, UH, TOURING LEAGUE CITY.
I JUST MET WITH SARAH AND OUR VIDEOGRAPHER LAST WEEK ABOUT BEING A TOURIST IN YOUR OWN CITY.
WE'RE SCRIPTING THAT AND WE'RE GONNA BE WORKING ON THAT.
SO THEY'LL BE READY FOR PROBABLY MAY SUMMERTIME TYPE THING.
SO WE'LL, WE'LL DO TWO DIFFERENT VIDEOS.
ONE WILL BE TARGETING OUR LOCALS, LETTING OUR LOCALS KNOW THAT THEY COULD BE A TOURIST IN THEIR BACKYARD.
AND THE OTHER WILL BE JUST GENERAL, YOU KNOW, VIDEO PROMOTIONAL THINGS THAT WE CAN USE FOR MARKETING PURPOSES IN GENERAL.
AND THEN YOU'VE ALREADY SEEN THIS.
WE'VE ALSO BEEN WORKING VERY CLOSELY WITH LAUREN ON ALL THINGS BALLPARK TO MAKE SURE THAT SHE'S GOT EVERYTHING SHE NEEDS AND IT LOOKS NICE AND PROFESSIONAL.
[00:40:01]
AND, UH, WE WANNA LET THE WORLD KNOW THAT THIS FACILITY IS AVAILABLE FOR BOOKING.UM, THIS IS A SCREENSHOT OF THE TOUR TEXAS CONTENT AND I PULLED OUR, UH, CONTENT ENGAGEMENT STATS FOR YOU THERE IN JANUARY.
WE HAD OVER 3000 IN CONTENT ENGAGEMENTS, AND THAT'S JUST THROUGH OUR PLATFORM.
UH, WE DID HAVE, UH, 32 PDF DOWNLOADS OF OUR VISITORS GUIDE AND THEY DO A CALCULATION BASED OFF OF HOW MANY VISITOR GUIDES PEOPLE ORDER, WHAT THE ECONOMIC IMPACT OF THAT IS TO YOUR AREA.
AND IT WAS ABOUT $1,500 FOR THAT.
SO, UM, GOOD ENGAGEMENT STATS ON THAT.
AND OUR CONTENT'S NOW UPDATED, UH, FOR WEBSITE.
OUR CURRENT WEBSITE WE HAD, UH, JANUARY IS, IS KIND OF A SLOWER MONTH AS FAR AS TOURISM.
UH, IT JUST IS, THE WEATHER'S NOT GREAT AND THERE'S LESS EVENTS HAPPENING.
SO OUR USER COUNT FROM LAST MONTH WAS DOWN, UH, 2,180.
WE HAD 8,332 PAGE VIEWS AND 17,095 EVENTS.
UM, OUR TOP SOURCES FOR TRAFFIC ARE GOOGLE ORGANIC TRAFFIC AND THEN, UH, THE LEAGUE CITY WEBSITE AS WELL.
SO YOU CAN SEE OUR MAIN SOURCES AND MOST OF OUR, UH, OUR WEBSITE TRAFFIC IS FOR MOBILE USERS.
WE HAD A BIG SPIKE ON, UM, THE VERY END OF JANUARY TOO.
UH, TOP PAGES, TOP CONTENT PEOPLE ARE LOOKING FOR IS OUR, OUR HOMEPAGE IS COMING IN HIGH EVENTS, EXPLORING ATTRACTIONS, EATING, DINING, HISTORIC DISTRICT EVENTS.
AND WATERFRONT RESTAURANTS IS CONSISTENTLY ONE OF THOSE TOP SEVEN, TOP 10 PAGES THAT'S COMING IN AT NUMBER SEVEN.
AND THEN ALSO THE BALLPARK AT LEAGUE CITY IS GETTING A LOT OF SEARCHES AND TRAFFIC.
THEY'RE COMING INTO OUR SITE AND WE'RE LINKING 'EM TO Y'ALL TOO.
SO THAT WILL BE THE NEXT THING THAT WE'LL BE WORKING ON WITH THEM IS, IS BUILDING A WEBSITE FOR THE BALLPARK.
'CAUSE WE JUST HAVE A LANDING PAGE, UM, FOR OUR VISIT WIDGET APP.
OUR AVERAGE SESSION DURATION IS 42 SECONDS.
AND, UH, ANYBODY WANTS TO DO QUICK MATH, 24 PLUS 12 NEW DOWNLOADS OF THE APP.
SO I CAN'T WAIT TILL, UM, WE, WE GET MARCH BECAUSE THAT'S GONNA BE A BIG SPIKE WITH THE, ALL THE PEOPLE SCANNING THAT CODE ON THE BACK OF THAT SEAT AND SEEING WHAT THERE IS TO DO IN THE AREA FOR THAT.
AND OUR TOP CONTENT WATERFRONT DINING RESTAURANT, UH, WATERFRONT DINING HOTSPOT, LOCAL SHOPPING, PUBLIC ART TOUR, HELEN'S GARDEN AND THE MUST DEEPEST FOR FACEBOOK.
OUR TOP CONTENT YOU CAN SEE HERE, UH, WE SOUL FREAK MARKET NATIONAL HAT DAY.
THEY, WE TALKED ABOUT OUR, THE HATS AND THAT WAS JULIAN RUNS OUR SOCIAL MEDIA FOR US AND SHE DOES AN EXCELLENT JOB.
OUR IMPRESSIONS WERE OVER 36,000.
OUR AUDIENCE SIZE RIGHT NOW IS 3,353 FANS.
OUR FOLLOWER ACCOUNT'S ABOUT 5,000.
UM, AND WE HAD 23 POST IN JANUARY.
WE ALSO HAVE INSTAGRAM, OUR IMPRESSION, 7,157.
OUR REACH WAS 1600 AND WE HAD 328 INTERACTIONS ON THAT ONE.
UM, OUR FOLLOWER ACCOUNT IS GROWING, UH, 2,783 AND WE HAD 19 POST, YOU CAN SEE OUR TOP CONTENT THERE, UH, REAL ABOUT HELEN'S GARDENS AND, UM, THE SNOW DAY, HUH? YEAH, REALLY GOOD.
AND YOUR IT DID PERFORM VERY WELL.
THAT'S AN EXCELLENT BLOG POST.
UH, IT'S ALL ABOUT, UH, IT'S FIND EVERYONE IT DOES.
IT'S A PLANNING YOUR DREAM WEDDING IN LEAGUE CITY AND EVERYTHING YOU NEED TO KNOW ABOUT DOING THAT.
UH, FOR HOTEL MARKET PERFORMANCE, THIS IS A, THIS IS, LET'S SEE, HOLD ON.
I THINK YOUR ACTUAL PRINTED OUT VERSION HAS A LITTLE BETTER.
YEAH, IT HAS MORE INFORMATION.
THE MOST RECENT REPORT I HAVE IS FOR DECEMBER.
OUR OCCUPANCY IS, IS EVERYTHING IS UP AND UP AND UP.
OUR OCCUPANCY FOR DECEMBER WAS 54.4%.
UM, IT'S 5.1% CHANGE YEAR OVER YEAR.
OUR REVPAR $55 AND 2 CENTS DEMAND FOR DECEMBER WAS 9,252.
AND OUR REVENUE IS ALMOST, IT WAS $936,000 AND MORE.
DECEMBER IS NOT OUR HIGHEST MONTH FOR OCCUPANCY.
YOU CAN SEE THERE THE TREND, UH, IS GONNA BE OUR SUMMER MONTHS, BUT THINGS ARE STRONG AND IT WAS UP FROM LAST YEAR.
SO WHAT IT, IT IS JUST A POSITIVE THING.
OUR, OUR HOTEL INDUSTRY IS DOING VERY, VERY GOOD.
I WILL SAY THAT, UH, WE DO NOT HAVE A SLOW WEEKEND THROUGH AUGUST.
THAT'S FANTASTIC NEWS AT THE BALLPARK THROUGH AUGUST.
SO, UH, THAT, THAT'LL BE REALLY NICE TOO.
SO, YOU KNOW, IMPACT ON THIS, HOPEFULLY, UH, THIS SCREENSHOT UP HERE IS JUST SHOWING YOU YOUR MONTHLY AVERAGES FOR THE LAST YEAR OVERALL, BUT YOUR, YOUR PRINTOUT IN YOUR PAPER SHOWS YOU YOUR DECEMBER AND IT KIND OF GIVES YOU A LITTLE BIT MORE ANALYSIS ABOUT HOW WE ARE DOING NOW.
MOVING ON TO THE NEXT THING IS OUR FINANCIAL REPORT.
SO TALKING ABOUT HOT TAX COLLECTIONS, UH, IN YOUR PACKET.
INITIALLY, I DID NOT HAVE THE ABATED REVENUE, UH, AND I WAS ABLE TO GET THAT, YOU KNOW, YESTERDAY EVENING AROUND 4 45.
[00:45:01]
SEE THIS THE FIRST QUARTER OF 2025.SO A HUGE COLLECTION OF HOT REVENUE, $227,342.
IT WAS 11.7% INCREASE COMPARED TO LAST QUARTER ONE.
AND IT IS THE HIGHEST QUARTER ONE COLLECTIONS TO DATE IN THE HISTORY OF LEAGUE CITY'S HOT TAX COLLECTIONS.
YOU CAN SEE ALL THE QUARTER ONES THERE.
UH, IT LOOKS LIKE A QUARTER TWO COLLECTION.
SO WE ARE STARTING OFF EXTREMELY STRONG FOR THIS YEAR.
OUR REVENUE IS UP IN, IN THE, IN THE INDUSTRY IS, IS GOING VERY WELL.
UM, IT PUTS US AT 24.8% OF OUR ANNUAL PROJECTED REVENUE OF 915,000.
AND SO THAT SHOULD NOT BE A PROBLEM BARRING ANY SORT OF, WE'RE NOT GONNA TALK ABOUT THAT.
UM, THE REMAINING ORDERS, ALL WE HAVE TO DO IS, IS THAT MUCH I EXPECT THIS YEAR TO BE A VERY GOOD, STRONG YEAR FOR THE HOTEL INDUSTRY.
SO VERY PLEASED WITH THAT REPORT.
AND THEN IN YOUR FINANCIAL, LIKE YOU HAVE A UPDATED AS OF LIKE JANUARY 31ST OF YOUR EXPENSES AND EVERYTHING THERE JUST FOR YOUR INFORMATION.
UH, IT DOES NOT SHOW THE REVENUE IN THIS ONE, SO THE NEXT ONE PROBABLY WILL, BUT EVERYTHING IS GOING WELL.
WE'VE SECURED CONTRACTS FOR ADVERTISING THROUGH THE YEAR.
I HAVEN'T PLACED A LOT OF DIGITAL ADVERTISING.
I'VE PLACED IT, BUT I HAVEN'T LAUNCHED IT YET BECAUSE I AM WAITING FOR MY WEBSITE TO GO LIVE BEFORE I, I HIT THE GAS ON THAT.
SO ANYWAY, ANY QUESTIONS AT ALL ON THE LAST PAGE OF YOUR PACKET? I HAVE NOTES AND REMINDERS.
SO I WAS THINKING THAT WAS GONNA BE THE FINAL PAGE AND IT WAS GONNA PRINT OUT NICE AND PLAIN FOR ME.
BUT, UH, I DID GIVE YOU SOME UPCOMING EVENTS.
WE DO HAVE MARDI GRAS, YADI GRAS COMING UP ON THE 22ND, AND WE HAVE MUSIC UNDER THE OAT OAKS ON THE 28TH THIS MONTH.
UH, JUST AS A SIDE NOTE, TOMORROW I WILL BE ATTENDING THE, UH, TEXAS TRAVEL ASSOCIATION'S, UH, ANNUAL UNITY EVENT IN AUSTIN.
SO I'LL BE TRAVELING TO AUSTIN TOMORROW MORNING IN THE LOVELY COLD WEATHER, UH, TO ATTEND THAT.
AND I'LL COME BACK ON FRIDAY MORNING.
SO I'LL BE OUTTA THE OFFICE TOMORROW IN A LITTLE BIT AND ON FRIDAY AS WELL.
UH, BUT IT'S A, IT IS AN INDUSTRY EVENT THAT WE ALL GO TO AUSTIN AND WE DO A LEGISLATIVE WITH TEXAS HOTEL, UH, AND LODGING ASSOCIATION.
WE GO MEET WITH OUR, OUR ELECTED OFFIC OFFICIALS AND ADVOCATE FOR THE TOURISM INDUSTRY, UM, FOR FUNDING THE STATE'S TOURISM PROGRAM AND, UH, ADVERTISING AND ALSO SCHOOL START DATE, THINGS LIKE THAT FOR TOP THINGS.
SO I'LL BE PARTICIPATING IN THAT ON THURSDAY.
AND THEN THERE'S SOME OF THE DATES THAT WE WERE, THAT WE TALKED ABOUT UPCOMING EVENTS AND STUFF ON THIS, UH, THIS LAST PAGE FOR YOU SO YOU CAN HAVE THAT.
WE ARE SUPER BUSY AS ALWAYS, BUT IT'S ALL GOOD POSITIVE STUFF.
AND THAT IS ALL I HAVE AND, UM, THIS, UH, WELCOME TABLE.
DO, CAN WE HELP YOU THE WELCOME TABLE? YES.
FOR THE, FOR THE CLASSIC ON THE MARCH? OH YEAH, THE 13TH.
I'M PUTTING IT IN MY CALENDAR NOW.
OPENING NOT EVENT WELCOME TABLE.
THAT'LL BE, SO THAT EVENING IS WHEN THE HIGHEST AMOUNT OF VOLUME WILL BE IN THE PARK.
IT'S THE OPENING CEREMONIES FOR SALE.
SO THAT'S WHEN EVERYBODY'S GOING TO BE, UM, YOU KNOW, RECOGNIZED ALL OF THE TEAMS AND COUNTRIES.
AND SO, UM, THAT'LL BE A GREAT NIGHT TO HAVE AN ACTIVATION TABLE.
I'LL PUT A TABLE TOGETHER, WE'LL HAVE ALL OF OUR VISITOR INFORMATION THERE AND, YOU KNOW, MAKE IT NICE AND DISPLAYED AND EVERYTHING.
AND, UM, IF ANYBODY WOULD LIKE TO COME AND BE THERE, WELL, I, THEY'RE WELCOMING TO PEOPLE.
YOU ARE WELCOME TO JOIN US AND JUST KIND OF MAKE SOME LING WELCOME PEOPLE THAT NIGHT.
YEAH, I WOULD LOVE TO HAVE YOU THERE.
YES, I CAN HELP WITH THAT TOO.
AT LEAST FOR PART OF THE TIME, THE LAKE CITY HISTORICAL SOCIETY HAS A BOOK SIGNING AND A MEETING THAT NIGHT, BUT I CAN DO BOTH.
HOPEFULLY WARMER WEATHER MARCH SHOULD BE NICE TODAY.
OKAY, THAT'S GREAT, STEPHANIE.
VERY THOROUGH, INFORMATIVE AS ALWAYS.
UH, ANY COMMENTS OR UPDATES FROM
[VIII. Board member comments and updates]
BOARD MEMBERS? JUST GO AROUND AND GIVE UP WHAT YOU GOT.UH, LAUREN, I JUST WANTED TO SAY THAT WAS A GREAT, UH, UPDATE ON THE BALLPARK.
I, I DON'T KNOW IF IT WAS LAST MEETING OR I, I MADE MENTION WE WERE TALKING ABOUT THE BALLPARK AND I KNOW THAT PLACE I, MINE IS OLDER.
HE IS IN COLLEGE HIS FIRST YEAR, BUT I SPENT MANY, UH, FRIDAY, SATURDAY, SUNDAY AT THE BALLPARK, LIKE I'M SURE OTHERS HERE IN THIS ROOM HAVE.
SO I, I, I LOVE THAT PLACE AND I'M EXCITED TO SEE, UM, YOU KNOW, THE THINGS THAT ARE COMING AND IT'S STARTING WITH, UH, THAT WORLD BASEBALL CLASSIC AND, AND THE YOUTH LEAGUES.
WE'VE SEEN A COUPLE OF TEAMS, UH, JUST ONES AND TWOS, UH, WITHIN THE PROPERTY AND STUFF.
AND I KNOW KIM KEEN, OUR DIRECTOR OF SALES AND MARKETING, SHE'S BEEN IN TOUCH OUT THERE, SO WE'RE LOOKING FORWARD TO SOME GOOD THINGS.
UM, SO I JUST WANTED TO SAY THAT THAT WAS, THAT WAS REALLY GOOD.
THANK I, I, I LOVE THE BALLPARK AND, AND THAT'S MY THING.
[00:50:01]
SO IT DEFINITELY, I JUST HAPPENED TO, IT'S DEFINITELY BLOWN, BLOWN WAY BECAUSE ABSOLUTELY I INTO SOME OF MY NEPHEWS LITTLE LEAGUE GAMES AND I'M BLOWN AWAY BECAUSE IT LOOKS LIKE GARBAGE BEFORE.THEN YOU ONLY UP FROM HERE AND COME OUT ANYTIME REALLY.
FREE COME OUT, VISIT IT DURING THE DAY, VISIT WEEKENDS, ANYTIME.
JUST LET ME KNOW TOO IF YOU, IF YOU COME OUT.
UM, AS FOR SOUTH SHORE, UH, STEPHANIE, YOU NAILED IT.
SO COULDN'T GET INTO FEBRUARY FAST ENOUGH.
UH, THE END OF FROM, IN MID-DECEMBER TO ALL OF JANUARY, I THINK THAT'S THE GREATER HOUSTON AREA.
UM, BUT FEBRUARY, UM, WE'RE LOOKING TO HAVE ANOTHER, WE, WE ARE IN THE MIDDLE OF A STRONG, UH, FEBRUARY.
UH, WE SAW IT LAST YEAR AND IT KIND OF LIKE, UH, UM, SOME OF THE OTHER REPORTS, IT'S, IT'S, IT'S, I WAS HAPPY TO SEE IT.
I KNEW I HAD, WE HAD A LOT ON THE BOOKS, BUT, UH, IT CONTINUES TO SUSTAIN ITSELF AND HOPEFULLY THAT PROJECTS INTO THE REMAINDER OF THE FIRST HALF OF THE YEAR.
UM, BECAUSE THAT USUALLY IS A RECIPE FOR SUCCESS OR APPEARS TO BE OVER THERE.
UM, THAT BEING SAID, WE ARE, UM, GETTING READY FOR SPRING BREAK.
IT'LL BE HERE BEFORE YOU KNOW IT.
UM, WHAT DOES SPRING BREAK MEAN AT SOUTH SHORE? IT STARTS OUR POOL SEASON.
SO STARTING FROM SPRING BREAK WEEKEND, I BELIEVE IT HAPPENS TO BE THAT WEEKEND OF THE, I THINK THE FIRST BIG SPRING BREAK WEEKEND IS THAT ONE OF THE BASEBALL CLASSIC.
UM, WE, OUR POOL WILL BE OPEN ON WEEKENDS FROM, UH, STARTING SPRING BREAK ON WEEKENDS UNTIL MEMORIAL WEEKEND.
AND THEN FROM MEMORIAL WEEKEND UNTIL LABOR DAY WEEKEND, WE HAVE OUR POOL OPEN, OUR, OUR POOL BAR, I SHOULD REPHRASE.
OUR POOL BAR SERVICES, FOOD AND BEVERAGE, UH, THAT GOES AROUND THE CLOCK AROUND THE WEEK.
UM, BUT UNTIL THEN, IT'LL BE OPEN ON THE WEEKENDS FROM SPRING BREAK TO MEMORIAL DAY.
UH, SO POOL SEASON WILL BE HERE.
UH, I DIDN'T BRING THE DATES, BUT WE JUST HAD OUR FIRST WINE DINNER OF THE SEASON.
IT WAS, UH, VALENTINE'S WINE DINNER.
UH, WE WILL HAVE THREE OR FOUR MORE OF THOSE THROUGH THE COURSE OF THE YEAR.
AND OF COURSE OUR SIP AND SIPPING SAIL, WHICH WE WORK WITH HOUSTON PARTY BOATS ON THAT SEASON.
THE FIRST ONE WILL BE IN MARCH I BELIEVE AS WELL.
AND I APOLOGIZE I DIDN'T BRING THE DATES, BUT THEY ARE ON OUR WEBSITE, UH, FOR SOUTH SHORE HARBOR.COM.
UM, OUTSIDE OF THAT, WE'RE JUST GETTING READY.
SO A LITTLE BIT OF HIRING AND WE SHOULD BE GOOD TO GO.
ARE Y'ALL SEEING A LOT OF BOOKINGS FROM THE BALLPARK BAND? WE ARE.
I MEAN, OF COURSE YOU GUYS KNOW MORE THAN ANYONE.
LIKE WE'VE ALWAYS, NOT THAT WE'VE COMPLAINED ABOUT IT, BUT WE WEREN'T REALLY HAPPY WITH THE BALLPARK SITUATION, SO WE ARE JUST HAPPY THAT IT'S UNDER GREAT MANAGEMENT.
AND SO JUST THANK YOU FOR ALL THE WORK YOU'RE DOING.
AND IT DOES TOM AARON, OUR GM HAS SO MUCH PASSION AND HEART FOR THAT, AND THAT'S THE UMBRELLA THAT EVERYTHING KIND OF DOMINO AFFECTS UNDER.
SO I HAVE TO GIVE A LOT OF CREDIT TO HIM.
BUT THANK YOU SO MUCH AND WE, WE'VE WORKED WITH CECILY AND MET WITH HER RECENTLY AND SHE IS FANTASTIC.
UH, THE ONLY THING FOR ME IS WE HAD OUR VALENTINE'S DAY ELOPEMENTS AND WE DID ONE VOW RENEWAL AND SEVEN ELOPEMENTS, AND THEN A BIG CEREMONY AND RECEPTION OF VALENTINE'S DAY.
SO TOTALLY 8, 9, 9 LOVE CEREMONY.
SO THAT WAS A REALLY FUN DAY FOR US.
UM, AND NEXT YEAR IT'S ON A SATURDAY, SO, UM, WE COULD DO A BUNCH MORE ON A SATURDAY.
SO, UM, THAT WAS REALLY THE ONLY NEW THING SINCE I SAW YOU LAST.
AND OF COURSE OUR UMBRELLA ALLEY.
IT'S KIND OF TAKING A BEATING IN THE WIND.
OH, MY HUSBAND HATES ME, I THINK BECAUSE EVERY OTHER DAY HE IS UP THERE FIXING THEM.
BUT, UM, IT'S BEEN WELL RECEIVED.
SO ANYTHING ELSE? UM, I ATTENDED THE BALLET PERFORMANCE ON FRIDAY WITH STEPHANIE AND SARAH AND IT WAS VERY, VERY UPLIFTING TO SEE OUR DONATION AND WHAT IT DOES FOR THE KIDS.
IT WAS VERY GOOD AS WELL AS THE STATE OF THE CITY.
SO THAT WAS A BUSY DAY, RIGHT? IT WAS A GOOD DAY.
WENT TO THE STATE OF THE CITY, LEARNED A LOT OF GOOD THINGS AND, UH, JUST ALWAYS, IT'S ALWAYS GOOD TO HEAR THIS STUFF.
DID A GREAT JOB OF PUTTING THAT ON.
UM, I'M COMMITTING TO COMING TO EVERY MEETING THIS YEAR.
I MOVED A COMMITTEE MEETING THAT WE HAD, UM, AT THIS TIME EVERY, EVERY TIME I WANTED TO COME TO THE BOARD MEETING, HERE'S THE COMMITTEE MEETING.
SO I'M LOOKING FORWARD WITH THE CHAMBER OF COMMERCE TO GET MORE INVOLVED AND FIGURE OUT HOW WE CAN BE MORE INTEGRATED AND WORK WITH
[00:55:01]
THE CBB AND HOW WE CAN HELP SUPPORT.WE'D LOVE FOR YOU GUYS TO JOIN.
UH, WE CAN REALLY HELP YOU WITH ADVERTISING AND INTRODUCTION TO SPONSORS.
WE'VE GOT, UH, 500 BUSINESSES THAT WE'RE GROWING EVERY DAY IN THE CHAMBER.
AND HAVE YOU COME DO A PRESENTATION AT A, AT A LUNCHEON OR A COFFEE IN THE PARK ONCE A MONTH.
WE CAN INTRODUCE YOU TO SOME PEOPLE THAT COULD HELP.
ANY REQUEST FOR FUTURE AGENDA ITEMS? NOPE.